Writer #18004
Boston, MA
M  T  W  T  F  S  S  
4 Star Rating
2 Love Lists
7 Clients
2,000 Words
Dan earned a degree in Writing for TV & Film from Emerson College after beginning his college career as a Print Journalism major. From 2010 to 2015, he worked as a Program Coordinator for the New England Aquarium's Membership and Annual Fund team, creating donor-driven copy that influenced their member base to be stewards for the world's oceans. Currently, he writes digital and on-site copy for a local shop specializing in small-batch, high-quality home goods with a heavy focus on the people who manufacture them.

Dan knows what it takes to acquire the voice of a brand and to speak its language. He also knows what makes a good story and how to create the narrative that will tell it. By utilizing that knowledge and experience, he is qualified to produce uniquely creative content.

Highlights

Orders
7
Last Login
12/3/16
Samples
5

Industry Projects

  • Home Living4
  • Non Profit3

Summary of Industry Experience

Home Living

Dan began working for a Boston-area homes goods shop as a copywriter when it opened its first brick-and-mortar location in Brookline, Massachusetts. Touted as a purveyor of well-designed, high-quality, functional home furnishings, Dan's primary role for the shop has been to cultivate its following by creating content that resonates with its ideal of buying honest products that will last a lifetime.

Non Profit

Dan worked in the New England Aquarium's Membership & Annual Fund Department for five years, conceiving copy for some of the institution's philanthopy-based programs, such as the Library Discount Program and the Animal Sponsorship Program. Additionally, he assisted in writing copy for brochures, event guides, and e-mail communications to members and donors.

Product Projects

  • Blog Post6
  • Email Copy3
  • Press Release2

Summary of Product Experience

Blog Post

Dan conceives and writes creative copy for the online blog of a Boston-area shop offering well-designed home goods. Blog topics range from product profiles, maker profiles, as well as sales promotions, and are crafted utilizing online market and keyword research tools. His work is currently reinforcing the store's first-year success, which has seen an increase in traffic by over 200%, and sales by 69%, in the online store alone.

Email Copy

As a way to consistently engage subscribers, Dan drafts email copy (often corresponding to holidays, cultural events, and seasons) aimed at immersing followers in the ever-changing catalog of products offered at the store, as well as sales promotion emails.

Press Release

After the considerable success Boston General Store experienced in its freshman year of business, the opportunity to open a second location became available. Opening in Dedham's Legacy Place, a popular shopping and dining plaza, the satellite store was expected to greatly increase the business' exposure to the general public, so a press-release was drafted.

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