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Dan M

Writer #18004

Profile Summary
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Last Login 10/27/2016
Location Boston, MA
Education Bachelors Degree
Status Available
Asset Type
Summary of Experience
Dan earned a degree in Writing for TV & Film from Emerson College after beginning his college career as a Print Journalism major. From 2010 to 2015, he worked as a Program Coordinator for the New England Aquarium's Membership and Annual Fund team, creating donor-driven copy that influenced their member base to be stewards for the world's oceans. Currently, he writes digital and on-site copy for a local shop specializing in small-batch, high-quality home goods with a heavy focus on the people who manufacture them.

Dan knows what it takes to acquire the voice of a brand and to speak its language. He also knows what makes a good story and how to create the narrative that will tell it. By utilizing that knowledge and experience, he is qualified to produce uniquely creative content.
Screenwriting, storytelling, B2C content, headlines, blog posts, SEO, promotional email, social media, short fiction
Apart from spending his time writing, Dan is also passionate about film and television, the field in which he holds a Bachelor's Degree. That passion percolates to other areas of media and communicative arts, such as journalism, radio, and literature. Additionally, he is an avid sports fan, maintaining a mawkish, yet sometimes not-so-amorous, relationship with Boston sports teams. Other interests include travelling and politics.
Emerson College Sep 2012 – May 2014
Screenwriting, Writing for TV & Film

After discontinuing his collegiate education, focused in Print Journalism, at Suffolk University in 2005, Dan later returned to school, enrolling at Emerson College to complete his work in earning a Bachelor's Degree, majoring in screenwriting.

Projects by Industry
Non Profit

Dan worked in the New England Aquarium's Membership & Annual Fund Department for five years, conceiving copy for some of the institution's philanthopy-based programs, such as the Library Discount Program and the Animal Sponsorship Program. Additionally, he assisted in writing copy for brochures, event guides, and e-mail communications to members and donors.

Home Living

Dan began working for a Boston-area homes goods shop as a copywriter when it opened its first brick-and-mortar location in Brookline, Massachusetts. Touted as a purveyor of well-designed, high-quality, functional home furnishings, Dan's primary role for the shop has been to cultivate its following by creating content that resonates with its ideal of buying honest products that will last a lifetime.

Projects by SEO Skill
Title/Meta Descriptions

Dan also creates product copy for the online retail branch of a local home goods store. Since the store has opened its first location in October 2015, over 100 new products have been added to the online store's catalog, with Title/Meta Descriptions being conceived by Dan. Through the strong use of keyword research, the online shop has enjoyed an increase of traffic by over 200% and sales by 69%.

Projects by Asset Type
Blog Post

Dan conceives and writes creative copy for the online blog of a Boston-area shop offering well-designed home goods. Blog topics range from product profiles, maker profiles, as well as sales promotions, and are crafted utilizing online market and keyword research tools. His work is currently reinforcing the store's first-year success, which has seen an increase in traffic by over 200%, and sales by 69%, in the online store alone.

Press Release

After the considerable success Boston General Store experienced in its freshman year of business, the opportunity to open a second location became available. Opening in Dedham's Legacy Place, a popular shopping and dining plaza, the satellite store was expected to greatly increase the business' exposure to the general public, so a press-release was drafted.

Email Copy

As a way to consistently engage subscribers, Dan drafts email copy (often corresponding to holidays, cultural events, and seasons) aimed at immersing followers in the ever-changing catalog of products offered at the store, as well as sales promotion emails.

Projects By Expertise


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