Throughout her fundraising career, Sarah has worked extensively in communications and marketing, both as a direct communicator and in conjunction with a separate communications and/or marketing department within the organization. In addition to the many email blasts she has created to accompany direct mail fundraising appeals, Sarah has also utilized social media (Facebook and Twitter), organization websites, and other online media to reach out to potential and current donors. Understanding the different language forms required for different online platforms (brief and pithy for social media, conversational for email, etc.) is key to engaging and connecting with audiences who prefer to interact via one or many channels. Below is a sample of a recent email Sarah wrote as part of a multi-message campaign to engage Monthly Donors for a nonprofit agency.