Marketing
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Inbound Marketing
Senior Living
Health & Fitness
Faith --Faith comes first, always.
Family --Family comes second, always.
Inbound Marketing --anything digital, really! Staying social is fun.
Working out --I believe it is important to love your body and give it the best life you can.
Rachel was juggling between becoming an English Major and Teacher when she finally settled on a degree in Marketing. She felt the options in the Marketing field were endless --from teaching others, to writing, to being creative and doing research. She has found, since then, that she has the ability to sit down and write technical copy for large Fortune 500 companies, but truly enjoys when she can sit down, be creative and write copy that is compelling, exciting and easy-to-read for the end-user.
Rachel has written many articles for the senior living industry, working directly with CEO's and Marketing Directors of various senior-living communities. It is her passion to help change the outlook of "nursing homes" to being much more: a living community --one where individuals can come and live life to the fullest, taking the burden off of their adult children. She has spent many hours studying the relationships between adult children and their parents, as well as analyzing the details of their search for independent living communities around the country. Rachel says, "when you are passionate about something, the research and writing becomes second-nature!"
Likewise, Rachel believes health can be held true and a common topic for both the young and old. As a certified fitness instructor at her local gym, she enjoys educating individuals that she trains on how they can make the most of their bodies and live life to the fullest each and every day.
Rachel has worked in the Inbound Marketing industry for over 3 years now, but has grown up being digitally connected. She is passionate about learning the newest technology, and how businesses can leverage the internet to increase leads and revenue over time. She is always keeping up on the latest industry trends and research to be on top of her game when it comes to inbound (digital) marketing knowledge. Her research, paired with her first-hand experience, are what has shaped her to being the writer she is.
Rachel has written many blogs for both the inbound marketing and senior living industry; both of which are engaging and exciting, using general link-building strategies and other SEO tactics to increase conversions and improve SEO rankings.
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