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William K

Writer #17792

Profile Summary
Star Rating
Completed Orders 2
Revisions/Order 0.50
Repeat Clients 0%
Last Login 10/20/2016
Location Auburn, AL
Education Masters Degree
Status Available
Asset Type
Summary of Experience
Seasoned copywriter with nearly 7 years of experience in health and wellness marketing. Digital or print, patient or professional, high-science or over-the-counter, launches or legacies—no matter the situation, William brings a distinctive blend of strategic thinking and creative problem-solving to deliver accurate, engaging, and persuasive communications that shape markets and build brands.

In addition to his healthcare marketing experience, William's research and writing abilities are bolstered by a strong academic background. Holding both BA and MA degrees in English, William is a former Fulbright Scholar and has written papers on topics ranging from Postcolonial Theory to Southern Gothic Literature.

No matter your business writing needs, William can deliver accurate, engaging copy under tight deadlines.
Patient education, healthcare, disease awareness, medicine, advertising, brand strategy, messaging
Arts, athletics, academics
Hunter College, City University of New York Sep 2011 – May 2015
English, MA

Completed Master's degree in English with a focus on literary theory, postcolonial studies, and Southern literature.

Boston College Sep 2004 – May 2008
English, German, BA

Graduated cum laude with a BA in English and German.

Honors and Awards
Future Famer Award Jan 2015
Named a "Future Famer" by the Medical Advertising Hall of Fame in recognition of excellence in the field of healthcare marketing.

Fulbright Scholar Sep 2008
Recipient of a Fulbright Grant for the academic year 2008-2009. Through the English Teaching Assistant program, spent one year as a middle school English instructor in Zwonitz, Germany.

Association Memberships
Medical Advertising Hall of Fame Jan 2015
Named a "Future Famer" by the Medical Advertising Hall of Fame in recognition of excellence in healthcare advertising.

Projects by Industry

As a Copy Supervisor at a healthcare advertising agency, William developed a strong background on a wide variety of health and wellness topics. Much of his work was patient-facing, consisting of educational materials and disease awareness campaigns. As an avid athlete and amateur chef, William's personal interests reflect this interest and passion for health.


During his tenure at a leading healthcare advertising agency, William worked with many clients in the bio-pharmaceutical industry. This includes work in disease categories as diverse as oncology, ophthalmology, neurology, cardiology, weight loss, gastrointestinal disorders, women's health, and more. He has worked on both high-profile, blockbuster brands and more obscure niche products in this space.

Projects by Asset Type

Developed award-winning advertising campaigns for PRADAXA, Nplate, LOTRONEX, the LAP-BAND System, SYSTANE Eye Drops, and more. Collaborated with designers and creative directors to develop campaign concepts for new business pitches and existing clients.

Email Copy

Extensive experience writing CRM communications and Eblast campaigns for both healthcare professional and patient audiences.

White Paper

Actively involved in every stage of brand marketing, including message development. Wrote dozens of white papers for market research testing, internal client requests, and case studies.

Projects By Expertise

Many years of experience at a leading advertising agency in New York City as lead writer on a wide range of brands. Contributed campaign concepts, headline and tagline options, and core brand messaging pillars.

Research Writer

Researched and wrote lengthy, detailed pieces for high-science brands as well as disease awareness materials for patient audiences. Also holds a Master's degree in English; very skilled researcher and writer of longer-form academic materials.

Projects by Writing Style

Extensive experience writing patient education materials. Expertise simplifying complex and intimidating subject matter for the patient audience.


Experienced headline, tagline, and core messaging writer across healthcare brands. Comfortable adapting voice for more and less technical/complex audiences, depending on client requests.

Projects by Company Size
Fortune 500

McCann Healthcare's current and past clients include AstraZeneca, Boehringer Ingelheim, BMS, Takeda, and other large, global corporations.


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