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Profile Summary
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Last Login 9/24/2016
Location Gilbert, AZ
Education Masters Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Kelsey has been a writer since first grade when she "published" her own books as part of a class project. Through school, including college and graduate school, Kelsey pursued her love of science, specifically environmental science, and honed her technical and science writing skills while writing more creatively on the side. In January 2011 Kelsey started her personal blog, RISING*SHINING, as a creative outlet. In March 2012 Kelsey began a new chapter of her professional career as a science writer for Arizona State University, a position that allows her to draw on her love and understanding of research methodology and science disciplines while nurturing her curiosity and love of learning. In her work as a science writer Kelsey interviews expert researchers and writes articles to tell the story and impact of research and entrepreneurship at Arizona State University. More recently, she has expanded her role as a science writer to include making podcasts focused on Arizona State University research, supports the KEDtalks project and manages the creative team editorial calendar.

Outside of her full time job Kelsey still maintains RISING*SHINING and writes about her own story including goal-setting, motherhood and being a working mother, creativity, personal finances, homemaking and appreciating the small things. In 2014 Kelsey expanded her storytelling portfolio to include podcasts. She produces and co-hosts The Girl Next Door Podcast (~1,500 downloads per episode) and Matrimoney (~700 downloads per episode). Her personal essays, accompanied by a recipe, have been twice published in the literary food magazine Remedy Quarterly.

In her own creative writing and endeavors Kelsey writes and shares her own story thoughtfully and honestly with a tone of encouragement and support. She has grown a dedicated and engaged audience that includes blog readers, podcast listeners and Instagram followers.
Specialties
Science writing, especially on topics related to sustainability; translating complex research into engaging content for a lay audience; blog content writing; developing an editorial calendar with brand-consistent content; podcasting from development of a show concept to technical set up to recording and production; content strategy and developing a coherent brand supported by written content
Interests
Creative writing, reading, podcasting, photography, cooking, hiking + exploring, learning, science, bird watching, travel, building community, offering encouragement and support to others
Education
Yale University Ecology, Sustainability, Master's of Environmental Science (MESc)

During two years of graduate course work Kelsey completed courses in landscape ecology, field ecology, research methods, land management (including a practicum developing a working land management plan for a nonprofit organization), sustainable fishery management, spatial statistics, business negotiation and forestry. Her thesis research project and paper focused on inter- and intraspecies genetic variation and the effect on old field vegetation composition.


University of Texas at Austin Biology, Bachelor's Degree in Biology

Kelsey graduated with a bachelor's degree in biology and completed course work in biology, chemistry, ecology, physics and geology as well as in American history, human sexuality, natural history museum science, French language and literature.


University of Paris - Sorbonne, American University of Paris French language, art history,

During a semester abroad Kelsey attended classes at both the Sorbonne and the American University of Paris and studied French language and art history.


Texas State University Biology,

Kelsey attended Texas State University following high school graduation and started coursework early during the summer term.


Honors and Awards
Innovation Award Each year the ASU Office of Knowledge Enterprise Development selects a recipient of the Innovation Award and in 2016 Kelsey was chosen as the employee of more than 500 who most exemplified and demonstrated innovation in her approach to her work. She developed new approaches and content types to reach a wider audience and tell the story of ASU research and impact in new ways and also introduced a new communication platform to her team which improved team collaboration and efficiency.

Association Memberships
National Association of Science Writers Jun 2014


Certificates
Certificate of Completion - Mastering the Art of the Storyteller Master Class Wylie Communications
Kelsey attended and completed a two-day training with Ann Wylie titled Mastering the Art of the Storyteller Master Class. The class focused on the most effective ways to create content including specific techniques and alternatives to using the inverted pyramid.

Projects by Industry
Education

As a science writer at Arizona State University Kelsey routinely produces articles, marketing materials, annual reports and, more recently, podcasts that support the mission of higher education. She is skilled in engaging an audience even while covering complex research and disciplines.

Women

On her personal blog and two podcasts Kelsey writes and produces content on a variety of topics that are relevant and of interest to women including motherhood, recipes, being a working mother, marriage and relationships, career, goal-setting, creativity, homemaking, personal finances and managing finances with a spouse.

Food

Kelsey's love of food is evident in the blog posts she writes, podcasts she produces and the photographs that she shares on Instagram. She shares recipes on her personal blog, RISING*SHINING, and frequently produces podcast content about food and recipes on The Girl Next Door Podcast. In addition, she has had two essays published in the food literary magazine Remedy Quarterly (Issue 14 and Issue 21).

Projects by SEO Skill
Link Building

Kelsey is experienced in link building for content aimed at difference audiences. In her work as a science writer for Arizona State University she creates content supported by links to relevant articles/news and to other Arizona State University content or sites. In her personal blog writing she includes links to share related features of her work as well as products, resources and other content with her readers.

SEO Keyword Requirements

Kelsey has completed professional development training focused on improving SEO and during the 2015-2016 academic year she has supported the redesign and relaunch of Arizona State University's website for the university's online research magazine (research.asu.edu). Consideration of SEO and keyword requirements was a primary focus of the website relaunch. In addition, Kelsey uses skills in SEO keyword requirements to write topical, "shareable" articles featuring Arizona State University research.

Projects by Asset Type
Article

As a science writer Kelsey regularly produces articles sharing current research happening at Arizona State University. Kelsey weaves in narrative to her articles to engage a lay audience and to show the impact of research in a relatable way. She has opportunities to cover the breadth of research at Arizona State University and has researched and written articles on the topics of big data, sustainable infrastructure, urban development policy as it relates to sustainability, medical humanities and health, and water as a human right.

Script/Video

Kelsey is the producer and co-host of two podcasts, The Girl Next Door Podcast, a bi-weekly conversational and funny show with two next door neighbors chatting about life, motherhood, marriage, creativity and goals) and Matrimoney (a bi-weekly conversational and funny show with a husband and wife honestly discussing life, marriage and their money). For each podcast episode Kelsey develops a loose script to guide the show. These outlines are created to keep the show on topic while allowing for genuine conversation.

Blog Post

Kelsey has maintained a personal blog since January 2011 and her conversational, supportive and honest tone on a variety of subjects has led to the growth of a dedicated and engaged audience. On her personal blog Kelsey writes about goal-setting, motherhood and being a full time working mother, personal finances, recipes and cooking, creativity and appreciating the small things in life.

Projects By Expertise
Journalist

As a science writer for Arizona State University Kelsey develops and writes journalistic articles conveying information about events and research at the university.

Copywriter

To promote her writing and podcasting, Kelsey has written copy for the web and social media (primarily Instagram and Facebook). In addition, Kelsey writes copy for podcast advertisement spots that she records and publishes with episodes of The Girl Next Door Podcast.

Projects by Writing Style
Authoritative

In her role as a science writer at ASU Kelsey manages and writes three annual investment reports for external audiences (the Arizona Board of Regents and the Virginia G. Piper Charitable Trust). The objective in each report is to convey the impact that investments in ASU research have had during the past fiscal year. The audience for these reports is a lay audience and so a main objective in writing the reports is to convey the relevance of research - and the importance of investing in research - to an everyday citizen who may not be familiar with the complexities of research and its generally iterative nature.

Conversational

Since 2011 Kelsey has been publishing regular blog posts to her personal blog, RISING*SHINING. She writes is a conversation, relatable tone that resonates with her readers and regularly receives comments on blog posts and emails from readers.

Journalistic

As a science writer for Arizona State University Kelsey develops and writes journalistic articles conveying information about events and research at the university.

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