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David K

Writer #17409






Profile Contents

Profile Summary
Star Rating
Completed Orders 0
Revisions/Order N/A
Repeat Clients N/A
Last Login 9/30/2016
Location Hudson, NY
Education College Diploma
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
As a strategist and writer, David has helped numerous clients promote and position their products and companies, with particular emphasis on building clear, authentic brand stories and messages. In a creative group, he frequently serves as co-team leader with creative directors, working with clients to define communication objectives and develop cogent narratives, and designers to absorb the brand story and discover underlying themes.

David, in addition, is an expert editor and rewrite resource, helping clients clarify, prioritize and articulate the points they are trying to make.
Specialties
Development of brand stories and value propositions, creative concept development, long- and short-form content, editing and rewriting
Interests
David is an avid and expert hiker and is highly familiar with outdoor opportunities in the Berkshires, Taconics and eastern Catskills. He is also an experienced vegetable gardener, amateur landscaper and an artist with gallery relationships in New York and the Hudson Valley. Writing assignments on this subjects would be most welcome.
Projects by Industry
Finance

David has led, written and edited a wide range of projects over the past 15 years in the financial industry. Assignments have ranged from annual and other reports for the world’s leading investment banks to the re-positioning of leadership programs, the creative development of corporate citizenship websites, and the reworking of approaches to client presentations and responses to RFPs.

Bio/Pharm

David has written and edited projects for a range of health-related companies,including pharmaceutical companies, biotech firms, and providers of health industry information and insight. Projects have ranged from annual reports and special industry publications to promotional and packaging copy for health and wellness products.

Projects by Asset Type
Annual Report

David has written annual reports--including CEO letters and feature copy--for some of the best-known companies in the United States. He also adapts online reports to create print media abstracts, and print reports to create online versions.

Brochure

David has helped numerous clients promote and position their products and companies through collateral and web presentations. He works hard to understand and articulate key value propositions per audience, and to write copy that directly addresses what matters to customers most.

Article

A writer for national media outlets before entering corporate communications, David has a journalist's instinct for clarity and balanced, logically built narrative. He specializes in short articles that break complex subjects down to their understandable essence, key to reaching an audience that lacks specific expertise.

Projects by Writing Style
Authoritative

David has the capacity to absorb complex material and write a clear story that makes a cogent case. He works closely with clients to understand not only the subject matter at hand, but also the nuance that has real meaning and the points that matter most.

Journalistic

A former journalist turned copywriter, David knows the elements of reportorial style. He is able to convince audiences through clear factual presentation, building a logical and believable case for the client's point of view.

Promotional

David has helped numerous clients promote and position their products and companies. He works hard to understand and articulate key value propositions per audience, and to write copy that directly addresses what matters to customers most.

Projects by Company Size
Fortune 500

As a strategist and writer, David has worked with some of the largest companies in the United States, including major banks, healthcare companies, consumer products companies and technology firms. Projects have ranged from annual and corporate citizenship reports to public-facing websites, and branding and marketing campaigns. A list of specific clients is available on request.

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