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Profile Summary
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Last Login 9/19/2016
Location Tarrytown, NY
Education Masters Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Highly accomplished, award-winning creative with a consistent record of success in advertising, direct marketing, DRTV and digital communications. Knowledge of many industries including healthcare, life sciences, medical, financial services, energy, airlines, gaming, retail, hospitality, IT, tools, higher education, the arts, consumer electronics and telecommunications.
Specialties
Creative direction. Copywriting. Concept and content development.
Digital communications, TV, DRTV, radio and print.
Interests
The arts. Music. Nature. Literature.
Education
Saint Michael's College, Winooski Park, VT English, B.A.

Kirt studied English and Creative Writing at St. Mike's.


University of Hartford, West Hartford, CT. Urban Education, M.Ed.

Kirt attended the University as part of his Teacher Corps commitment. He taught junior high school in Hartford's inner city while completing his degree.


Trinity College, Hartford, CT English Literature, Creative Writing, M.A.

Kirt attended Trinity while teaching high school English in West Hartford, CT. He completed a creative thesis (a manuscript of poems) in support of his degree.


Honors and Awards
Silver May 2014
Kirt won numerous Telly Awards for his DRTV work while Executive Creative Director at Lockard & Wechsler Direct.

Silver Feb 2011
Kirt won for his website development work for LifeCell while at Gyro.

Gold Mar 2009
Kirt won Gold for his work for LifeCell while at Gyro in New York City.

Gold/Silver/Bronze Sep 2001
Kirt won in all three categories for his work for Bose Corporation.

Judge Oct 2000
Kirt was called upon to participate as a Judge in this internationally recognized awards show for creativity in direct marketing.

Projects by Industry
Banking

Kirt's experience in Banking includes marketing communications and re-branding work for Slade's Bank, MountainOne Bank, Foothills Bank, Farmers Insurance Credit Union and Credit Union of Colorado.

High Tech

Kirt developed re-branding content and wrote the recently launched website for OmniSYS, a data-driven technology company serving pharmacies.

Medical

Kirt's work in the Medical industry includes the development of marketing communications for LifeCell, KCI, Acelity, neoSurgical and Boston Medical Center, among others.

Projects by Asset Type
Email Copy

Kirt has been developing and writing email copy since the inception of email. Clients have included Virgin Atlantic Airways, Delta Dental, Sonos, Hess Energy, CardScan, American Gaming Association, Mohegan Sun Casino, Cases-Cases and many others.

Script/Video

Kirt has written video scripts for a variety of clients including Philips Healthcare and CanonUSA. He understands the nuances of writing for a visual medium, having also written numerous TV and DRTV scripts.

Web Page

Kirt has written for the Web for many years, in his capacity as Creative Director and Senior Copywriter at agencies and as an independent contractor. Clients have included Lockard & Wechsler Direct, OmniSYS, Flowserve, Save Family Farms and others.

Projects By Expertise
Copywriter

Kirt has been working as a Copywriter for 30 years, in and out of agencies. His list of clients is lengthy and distinguished, and includes Dreyfus, Fidelity Investments, Canon, Bose, Philips Healthcare, Sonos, Timberland, Harvard Business School, American Gaming Association, The Museum of Fine Arts/Boston, World Learning, YMCA, New England Journal of Medicine, Deloitte, Gartner Group, Dreyfus, Boston Ballet and many more.

Projects by Writing Style
Authoritative

Kirt's portfolio of writing styles includes the authoritative. Many clients demand this approach to the presentation of their brand, and for good reason. If a company speaks to consumers (or other companies) with authority, listeners tend to pay close attention.

Humorous

Kirt knows how to be funny in writing, a much sought-after and somewhat rare skill. Recently he wrote a 2-minute DRTV spot for Blinds.com that made the response needle JUMP!

Journalistic

Kirt writes prose, in whatever style and voice you require. If it's journalism you want, Kirt can provide it. Consider this press release written for the opening of an artist's solo show.

Promotional

Kirt is nothing if not promotional. Hey, he's a copywriter. Of course he knows how to write promotional copy. His clients in this category are too numerous to mention.

Projects by Company Size
Small Business

Kirt has developed B2C and B2B campaigns, and written copy for many small business clients, including CardScan, iRobot, Lifeline, Koden, Zeo and many others.

Large Business

As Executive Creative Director and Senior Writer at Lockard & Wechsler Direct, Kirt managed all creative for the agency's Sprint/Assurance Wireless client.

Medium Business

Kirt was the Creative Director and Copywriter for the launch of Sonos, the highly successful San Francisco-based consumer electronics company.

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