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Heather S

Writer #17145






Profile Summary
Star Rating
Completed Orders 11
Revisions/Order 0.18
Repeat Clients 20%
Last Login 9/29/2016
Location Jacksonville, FL
Education Bachelors Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Utilizing her college experience and degree in English, Heather has carved out a niche in the field of online professional content writing. She is an innovative, accomplished, and self-directed freelance writer, passionate about utilizing her knowledge and experience to assist clients in achieving long-term organic growth. Her clientele has ranged from large tech corporations to smaller independent private firms. With minimal direction from her clients, she has successfully identified target audiences, industry trends and specifics in order to provide content tailored to the individual needs of each client. She has a varied professional background, allowing her to be well-versed in numerous fields of writing, ranging from Insurance to Retail, Software, Health Services, and Professional Leadership.

Heather's Professional Writing & Editorial Experience includes (but is not limited to):

Writing: Professional ghost writer for 3 years, primarily focused on online blogging, magazine, social networking, infographics, eBooks, website content, webinars, and product description. She has utilized her strengths in online research and analysis to deliver engaging material on a wide range of content topics.

Editing: Her comprehension of grammar and use of punctuation has earned Heather the position of editor of various corporate and business materials, including reports, white papers, brochures, and website content. Accomplished in copyediting, content editing, and proofreading.
Specialties
Article Writing, Data Research, Blogging, eBooks/White Papers, Infographics, Webinars, Site Content, Editing, Product Description
Interests
Professional Leadership, Software & Technology, Insurance, Literature, Music & Arts, Education, Family
Education
Southeastern School of Neuromuscular Massage Therapy Aug 1997 – Jan 1998
Neuromuscular Therapy, LMT

Ever challenging herself in new disciplines, Heather pursued and achieved certification, as well as a 5 year career, in neuromuscular therapy. During the course of her career, she worked closely with physical therapists to design a therapy plan for her clients. She treated patients with medical injuries and chronic pain and gained certification from The Dr. Vodder School for Lymphedema, often providing therapy to cancer patients with reoccurring issues, post-diagnosis and treatment.


Florida State University Aug 1992 – Jun 1997
English, BA in English

Coupling a passion for Literature and a thirst for knowledge, Heather received a Bachelor of Arts degree in English. She has since gone on to utilize said degree in multiple professions after graduation. In addition, she has developed her professional skills through numerous continuing education channels.


Certificates
2-15 & 2-20 CSR & Life, Health, & Annuities Florida Department of Insurance
Dedicated to helping others, Heather pursued a career in Insurance after leaving the Neuromuscular Therapy field. She attained her Customer Service Representative license, as well as Life, Health, and Annuities, and went on to a ten year career in the Insurance industry. After only two years with the agency, she was assigned the role of Office Manager, where she oversaw all accounts and was instrumental in helping the company achieve a greater presence in the Florida Insurance market.

Projects by Industry
Software

Over the course of her writing career, Heather has worked extensively with multiple software companies to establish them as leaders in their industry. Working as a ghost writer, she has created eBooks, infographics, and case studies, as well as between 12-15 blogs a month per client.

Business

Heather has worked extensively with thought leaders in a wide range of industries, touching on topics such as: management and leadership strategies, the ever-changing workforce and workplace tools, and emerging technologies. She has been able to successfully encapsulate the tone and timbre of business professional blogs, yet remain universal in her approach to writing to excite an audience or demographic group.

Nutrition

Combining her background in writing, neuromuscular therapy, and long-distance running, Heather has been able to target clientele in the Health and Fitness industries. She has successfully assisted her clients in achieving long-term, organic growth.

Projects by Asset Type
Blog Post

As a professional ghost writer, Heather's primary focus has been on online blogging, magazine, social networking, infographics, eBooks, website content, webinars, and product description. She has utilized her strengths in online research and analysis to deliver engaging material on a wide range of content topics.

Webinar

Over the course of her career, Heather has worked closely with multiple enterprises to deliver content that offered real information and solutions to their buyer persona's pain points. While blog articles and white papers have been her primary focus, she has been fortunate enough to create webinar content for a few of these clients on occasion.

White Paper

Over the last two years, Heather has worked closely with multiple enterprises to deliver quality content which offers solutions to their buyer identity’s primary pain points. She crafted one white paper every other month for each of her primary clients.

Projects By Expertise
Research Writer

Heather has been fortunate enough to work with both large and small organizations interested in further developing their brand and, in the process, establishing themselves as leaders in their industry. This has been a labor of love for Heather as a majority of the content Heather has created requires her to utilize one of her passions - research.

Technical Writer

Heather has been required to generate quality content for her clients in the form of blog articles, white papers, and infographics. While some required a more conversational voice, much of the content has been technical in nature.  Fortunately, her passion for research and attention to detail have allowed her to excel in writing on any topic her clients have approached her with.

Projects by Writing Style
Authoritative

Heather has been hired as a ghost writer for a variety of enterprises in the software and technology industry, tasked with crafting well-written and informative blog articles, white papers, and case studies. As leaders in their industry, much of the content requires an authoritative writing style that delivers both opinions and factual statements, along with the evidence to support each piece.

Conversational

In the course of her writing career, Heather has worked with a broad customer base, allowing her to expand her writing to encompass a wide variety of styles. Many of her clients had their own pre-existing and specific customer base, requiring her to deliver a concise message, in a manner that all buyer personas could understand and relate to.

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