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Profile Summary
Star Rating
Completed Orders 1
Revisions/Order 1.00
Repeat Clients 0%
Last Login 9/30/2016
Location Medway, MA
Education Bachelors Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Laura takes the complicated and makes it compelling.

From direct mail packages to one-sheeters to customized landing pages to marketing emails that click, Laura writes in the client's voice and speaks to the needs of their customers and prospects to elicit the best response.

Laura's writing background includes broadcast journalism, direct mail, commercials, email marketing, and fundraising, with experience in B2B and B2C.
Specialties
Customized clear, concise copy.
B2B
B2C
Marketing copy for print, broadcast, web, & email.
Ghostwriting
Interests
Social Action
Environment
Music
Books
Crafts
Education
University of Missouri-Columbia School of Journalism Broadcast Journalism, BJ

Studying at one of the nation's premier journalism schools, Laura had hands-on training in all aspects of broadcast news, both radio and television. She understands how a newscast comes together and has done all the jobs to make that happen: at the news desk, in the field, and on the air.


Certificates
Montessori Elementary I-II Certification American Montessori Society
Certified to teach elementary levels, grades 1-6, using the Montessori method of education. Twelve years of experience in the classroom using this dynamic, customized, experiential learning approach.

Projects by Industry
Marketing

The goal of effective marketing is to get the reader to "Yes!" Laura uses her creative chameleon skills to speak in the client's voice and make a strong connection with the reader. Her project topics have ranged from crafts to human resources to high tech to music to money, health, and travel. Laura works closely with clients to understand their goals, and writes with creativity and targeted precision.

Non Profit

Laura has written direct mail fundraising campaigns for nonprofits in the areas of social services, medical research, and animal welfare. In each campaign, Laura has woven compelling stories to illustrate the depth and dedication of each group's mission, and to urge donors to give. Working closely with the art director, Laura helped conceptualize the design of components included in the mailing packages.

Education

A certified Montessori teacher with a credential in Elementary Education, Laura has written about the Montessori method to teach families how the Montessori method is similar to and different from other educational methods. Laura has used the Montessori method in the classroom and beyond to tailor instruction in the most effective way for each student/reader/audience member.

Projects by SEO Skill
SEO Keyword Requirements

Laura works with clients to meet their required Keyword Density. Whether it's headlines, product descriptions, or marketing copy, Laura weaves the requisite keywords into the copy in a way that feels natural.

Projects by Asset Type
Email Copy

Laura has contributed to email campaigns for magazines and web sites in topic areas ranging from knitting and crochet to human resources management and high tech. In each case, Laura takes the time to fully understand the clients, their missions, and their goals. She tailors each project to speak clearly in the client's voice, creating a sense of authenticity.

Newsletter Content

Laura has written newsletter articles in the areas of education, fundraising, high tech, writing, publishing, and marketing. In each instance, she works to embody the voice of the organization and its publication. She adapts her style and tone based on the client's needs, working to ensure a clean, conversational style to appeal to the widest audience of readers.

Script/Video

Laura has worked as a broadcast news producer in the Midwest, Northeast, and New England. One of the challenges of news writing is to become an instant expert on a subject area in a short amount of time. Laura has the ability to ramp up quickly on a topic and write about it with authority and authenticity. Scripts are written in the voice of the reporter, anchor, or other talent delivering the information. Before recording, talent reviews the script and says, "Hey, that sounds just like me!" That's the way it should be.

Projects By Expertise
Copywriter

Authenticity is critical in copywriting. Laura has a knack for adopting the voice of the client to speak in their voice for maximum impact.

Laura's copywriting projects include direct mail marketing, email marketing, direct mail fundraising, commercial scripts, and web page copy. She has written marketing materials for publications including Time, NASCAR, Computerworld, and Knitscene magazines. She's written direct mail fundraising projects for nonprofits, including Joslin Diabetes Center, Bridge Over Troubled Waters, Perkins School for the Blind, George Washington University Medical Center, and the American Red Cross.

Journalist

Laura is a journalist by training and trade, and works to clarify complex concepts and make information more accessible to readers. She writes in a clear, concise style for print, web, radio, and TV. As a journalist, Laura has perfected the knack of becoming an "instant expert" on timely topics, processing information so she can retell it to the target audience in the style and tone the client needs.

Projects by Writing Style
Conversational

Laura believes that writing can be technical, detailed, and complicated, and yet still remain conversational. One of the key things about writing is to remember that the reader is hearing the writing in their head; the page should speak to the reader. Conversational writing makes a deep and direct connection with the reader.

Journalistic

Laura uses her background in journalism to create clear, concise copy for readers seeking information. She takes complex concepts and makes them clear and easy for readers to understand. Laura is a quick study in new topic areas, and brings a curious mind to each new endeavor.

Promotional

Laura has taken on PR projects for a number of organizations, often as a community volunteer. She was recently hired to handle the PR writing and placement for a fundraising variety show to benefit Clowns Without Borders, an organization that brings comic relief to crisis-stricken areas around the world. The show at the Davis Square Theatre sold out.

Laura can take on the voice of the client to speak clearly and compellingly in the client's voice to maximize impact and response. She is friendly, flexible, and fast.

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