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Kevin Y

Writer #16861






Profile Summary
Star Rating
Completed Orders 0
Revisions/Order N/A
Repeat Clients N/A
Last Login 8/25/2016
Location Wesley Chapel, FL
Education Masters Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Kevin has over ten years of writing experience, including over six years as a marketing professional in higher education. His writing career started with a focus on journalism and public relations, earning a Bachelor of Science in Journalism. He has also earned a Master of Arts in Mass Communication, focusing on strategic communication management.

In his professional work, Kevin brings his holistic approach to his marketing materials by staying focus on the audience's needs and their ability to interpret and receive messages fully and effectively. Kevin's writing style is concise but thorough. He analyzes the goals of the finished product and crafts the content to meet these goals.
Specialties
Kevin excels in writing content intended for digital distribution - webpages, brochures, email campaigns, and other digital materials. Previous email campaigns have regularly exceeded the industry average open rate.

In addition, Kevin has the ability to develop an entire marketing across multiple platforms. He can develop content that portrays a consistent message across your website, email marketing, and social media.

Kevin is able to write about a wide variety of topics after determining the goals of the client. However, he particularly excels at content related to education, leadership, technology, government, and personal development.
Interests
Kevin particularly excels at content related to education, leadership, technology, government, and personal development. He enjoys reading and keeping up-to-date on trends in these fields.
Education
Ohio University Journalism, Public Relations, Bachelor of Science

Kevin studied Journalism from a leading journalism school. In addition to learning the basics of journalistic writing, reporting, researching and editing, Kevin's specialization in Public Relations uniquely positioned him to learn how to utilize a wide variety of platforms and approaches to meet the client's goals.


University of South Florida Mass Communications, Master of Arts

Kevin studies provided him with a holistic approach to strategic communication management. He gained experience in both quantitative and qualitative research methods. His thesis research was focused on students use of social media during their college transition.


Certificates
Google Analytics Certification Google, inc.
Aug 2016
Kevin has demonstrated his ability to leverage both the basic and advanced features of the Google Analytics platform to provide a wealth of data to clients about their user base. This certification renews every 18 months.

Google AdWords Search Google, Inc.
Jul 2016
Kevin has an advanced knowledge of the Google AdWords platform and its uses and features. He received his annual certification from Google in AdWords Search to demonstrate this proficiency.

Projects by Industry
Education

Kevin has worked professionally in higher education marketing for over six years. He excels at creating marketing materials that appeal to students, administrators, and/or faculty.

Technology

Kevin has an ability to translate complex technical concepts into language that any user can understand. In addition he stays current on many trends in tech, including Apple, Microsoft, and the IoT.

Projects by Asset Type
Email Copy

Kevin specializes in crafting email campaigns that provide content to the recipient in the right way at the right time. His experience shows that a deep understanding of the intended recipients allows for campaigns to be optimized to meet and exceed the client's needs by accurately targeting and engaging the audience.

Web Page

Kevin has experiencing organizing web sites and content to be clear, concise, and easy to navigate. Kevin believes that web content should be organized to deliver the information to the user when they need it - reducing additional clicks and loading of excessive pages.

Brochure

As a supplement to email campaigns, Kevin's experience has found that brochures should be consistent in design, content and style to digital communications. Kevin will deliver brochure content that will meet or exceed your needs and provide valuable easy-to-consume content for your audience.

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