Sarah created the editorial and marketing strategies for Coach by Cigna, a customized global health and wellness mobile app. Supervising a team of five content producers, Sarah led the charge in developing 11 programs, in conjunction with Samsung, to focus on better lifestyle choices in the areas of Exercise, Food, Stress, Sleep, and Weight. The programs were then transcreated in 9 languages and localized for 13 countries. [See INDUSTRY: MARKETING for writing sample.]
Additionally, Sarah was the strategist for the Promise Tracker app to extend the audience engagement of the American Promise documentary and the Question Bridge: Black Males app to seamlessly integrate video uploads to the corresponding web experience.