Writer #16667
Montague, MA
5 Star Rating
3 Love Lists
1 Clients
0 Words
As a lead interactive producer for the Walt Disney Company, Sarah discovered that well-crafted content can both turn heads and change lives. She has created the editorial and marketing strategies for Cigna mobile apps that have been transcreated for 13 countries. She has won numerous awards—including an Emmy nod—for her work with documentarians, artists, and humanitarians in the non-profit sector. Her love of great stories has led her to copywriting for the Discovery Channel, Disney Channel, and PBS, drafting game plans for Nintendo, and teaching social media strategies at NYU in Abu Dhabi.

Sarah is also currently pursuing doctoral studies in Community Health Education at the University of Massachusetts, Amherst.

Highlights

Orders
1
Last Login
11/20/16
Samples
6

Sarah L's Facebook Post Product Experience

6 Projects Completed

Sarah has worked with a variety of clients to design Facebook campaigns that are both meaningful and click-compelling.

Industry Projects

  • Entertainment20+
  • Marketing10+
  • Non Profit9

Summary of Industry Experience

Entertainment

As a lead interactive producer for the Walt Disney Company, Sarah researched, developed, launched, and maintained digital content for the tween audience (ages 8-12). She wrote television scripts for Disney Channel, built interactive products, and created the brand for Disney's Friends for Change.

Prior to Disney, Sarah was a web copywriter for PBS, Rodale, and the Discovery Channel. And long, long ago, she got her start in children's picture book publishing.

Marketing

Sarah created the editorial and marketing strategies for Coach by Cigna, a customized global health and wellness mobile app. Supervising a team of five content producers, Sarah led the charge in developing 11 programs, in conjunction with Samsung, to focus on better lifestyle choices in the areas of Exercise, Food, Stress, Sleep, and Weight. The programs were then transcreated in 9 languages and localized for 13 countries.

Marketing strategies included a cross-platform approach spanning the web, social media, print, and television.

Non Profit

Sarah was initially drawn to the non-profit sector when she developed and launched Disney's Friends for Change, which paired nonprofits with Disney stars to bring greater awareness to kids and families about social change initiatives. Since 2012, she has provided content strategy for projects funded by the Knight Foundation, Ford Foundation, Open Society Foundations, National Institutes of Health, Tribeca, Sundance, Google, and more.

As a current PhD student in Community Health Education, developing non-profit communication strategies are Sarah's favorite projects.

Product Projects

  • Web Page20+
  • Facebook Post6
  • Mobile Content6

Summary of Product Experience

Web Page

Sarah's 15 years of experience have been spent developing content for everything from Chemistry textbooks to fairy-filled virtual worlds. She is happiest when writing the copy for everything, no landing page too big or button too small.

Facebook Post

Sarah has worked with a variety of clients to design Facebook campaigns that are both meaningful and click-compelling.

Mobile Content

Sarah created the editorial and marketing strategies for Coach by Cigna, a customized global health and wellness mobile app. Supervising a team of five content producers, Sarah led the charge in developing 11 programs, in conjunction with Samsung, to focus on better lifestyle choices in the areas of Exercise, Food, Stress, Sleep, and Weight. The programs were then transcreated in 9 languages and localized for 13 countries. [See INDUSTRY: MARKETING for writing sample.]

Additionally, Sarah was the strategist for the Promise Tracker app to extend the audience engagement of the American Promise documentary and the Question Bridge: Black Males app to seamlessly integrate video uploads to the corresponding web experience.

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