Bull was the senior writer then creative director for a start-up real estate portal similar to Zillow. he wrote content, managed content, wrote copy, delivered social media content within a strategic framework, designed and delivered all graphics, a website, user experience, and sales collateral.
This project was enormous in scope, with a high budget, and an urgent deadline. Bull and his staff worked 13 hour days often six days a week, to deliver on time. We worked hand in hand with a CRM development company who was simultaneously building a custom CRM engine for the site. For the CRM, we wrote workflow logic and outbound email templates.