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Michael M - Product Description Writer

Star Rating 5 Stars
Last Login 10/25/2016
Location Elizabethtown, PA
Education College Diploma

Summary of Product Description Experience

Product descriptions are one of Mike's core specialties. As a former Senior Copywriter for Macy's, and a freelancer for numerous other retailers, Mike has been writing product copy nearly every day for the past decade.

Mike can write about any product, for any demographic. On a typical day, he changes his writing style frequently, switching from women's fashion and shapewear to kids' bedding and toys.

What makes Mike's product descriptions so great?

• Engaging
• Personable
• SEO optimized with keywords
• Brand-conscious
• High-converting
• Customer/demographic-focused
• Feature-rich
• Benefit-driven