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Michelle T

Writer #15979






Profile Summary
Star Rating
Completed Orders 1
Revisions/Order 1.00
Repeat Clients 0%
Last Login 9/7/2016
Location NEW YORK, NY
Education College Diploma
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Writing has always been Michelle's main passion, and is the primary component of all of her work. However, about a decade ago, she did what many writers do, crossed over into the dark side—aka public relations, where she spent the bulk of her career. Michelle has been self-employed as a Communications Strategist for awhile, but she choose to limit her practice and spend spring 2016 returning to her original vocation—humorist, observational and factual writing and reporting. Her goal is to fully migrate into making a living writing alone by the end of the summer.

She recently started writing for popular sites including thecelebritycafe.com and fashionweek.com, however prior to the last few months, most of her writing in the past couple of years had been press releases, talking points, crisis communications strategies and pitches, as well as completing her first novel, Incompetencia: The Art of Looking Busy at a Non-Profit. She is a published author--she wrote the College Prowler: Guidebook for Columbia University and was the Editor-in-Chief of Columbia University’s Literary Magazine The Observer. She also penned restaurant reviews and short pieces for NYPress. Most Google searches of Michelle produce articles with her serving as media manager and spokesperson for Girl Scouts of the USA—a position she held for seven and a half years.
Specialties
News, internal/external communications pieces, entertainment. blogs, beauty, SEO content, travel, business, social media and humor
Interests
Business, news, nonprofits, entertainment, arts and humanities, food and in-home entertaining, news and humor
Education
Columbia University Sep 2001 – May 2004
Film, BA

Michelle was editor-in-cheif of The Observer, the literary magazine for Columbia School of general studies. She has at least 12 credits in a variety of subjects from Columbia and American River Community College in Sacramento, CA including: anthropology, history, communications/journalism, women's studies, psychology, literature and art.


Honors and Awards
Overall Grand Champion & Category Champion, Large Business Division, 2012 Social Media Leadership A Distinguished as Overall Grand Champion and Category Champion, Large Business Division, 2012 Social Media Leadership Awards organized by Knowledge@Wharton and Social Strategy1, sponsored by Ernst & Young

Award for success in overcoming a challenge through use of social media

Award of Excellence, Equitrend Youth Brand of the Year in 2012 Honored and received an Award of Excellence, Equitrend Youth Brand of the Year in 2012

Award for outstanding brand repositioning (Year of the Girl, ToGetHerThere.org social cause for balanced leadership in one generation)

Best Event PR Earned “Best Event PR” by PR Daily for National Girl Scout Cookie Day for 2013 Nonprofit PR Award

Innovation Uncensored Brand of the Year in 2012 Fast Company’s Innovation Uncensored Brand of the Year in 2012

Award for high-impact brand leverage for social good (Year of the Girl, ToGetHerThere.org social cause for balanced leadership in one generation –Girl Scouts of the USA Centennial celebrations)

Association Memberships
National Association for Hispanic Journalists Multiple scholarships were earned and membership was obtained.

Projects by Industry
Beauty

Some writing has been done for beauty websites and blogs with a focus on products and tips, all SEO searchable.

Non Profit

Michelle spent more than ten years working in communications teams for non-profits. She is well-vered on busines, HR, youth, celebrity, products, education, volunteers, and crisis management.
She can create supurb materials for both internal and external communications for a variety of industries.

Entertainment

Michelle writes for many enterainment websites. Her main focus is top ten lists with a humorous flair. She can write articles, blogs, conduct interviews, do reviews, recap shows and more. She is well-veersed on pop culture, classic films and news.

Projects by Asset Type
Press Release

Michelle has written press releases for many kinds of businesses/clients including non-profits, celebrities, beauty, food, youth, education, books, products, marketing/brand and HR issues.

Article

Michelle writes pop culture articles for a variety of websites, usually focusing on entertainment, pop culture and news.

Projects By Expertise
Copywriter

Michelle wrote copy for tech firms and travel companies, and now uses SEO keywords for entertainment and beauty pieces.

Projects by Writing Style
Authoritative

Michelle worked in crisis communication for many years. She can write key messages, talking points and briefing documents on a variety of subjects.

Conversational

Whether it is a business peice or a blog or essay, Michelle typically tries to keep the tone conversational, unless she needs to come off as more authoratative or utilize a more formal or journalistic style.

Projects by Company Size
Large Business

A bit about Michelle's experience: She currently works with clients in both for-profit and non-profit circles managing both internal and external communications. She served as the Media Relations Manager at Girl Scouts of the USA until September 2013— a position she held since 2008. She had been promoted three times since joining GSUSA’s Communications department in 2005, and during her time with the organization she worked on everything from answering daily press inquiries, writing everything including internal and external materials, articles and blog posts, managing high profile people and events, staffing executives, managing external partners, employees across all departments, volunteers, NGOs and PR firms, publicizing our brand refresh, creating award-winning public relations and social media strategy, and coordinating their response to sensitive-issues inquiries that arise in the media, to the media campaign surrounding Girl Scouts’ centennial Year of the Girl celebration in 2012.

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