Jonathan K - Press Release Writer
|Star Rating||4 Stars|
Summary of Press Release ExperienceWhile most of Jonathan's writing experience has been on the writing/editing side of journalism, he has enjoyed a few opportunities to write press releases. When he works with clients, Jonathan focuses on two questions. First, what is the story (event, opening/anniversary, new product/service, etc.) the client wants to tell, especially what does the client want emphasized. Second, what are the important or key facts that give the story substance and interest. Jonathan helps the client craft quotes that make the story a personal communication from the client to the reader.
With all the material at hand, Jonathan writes a release that is easy for the publication reporter/editor to use verbatim or almost verbatim. This helps to ensure the client retains control over his/her message.