Every company/brand has its personal style and tone. Lyn is an expert at adapting her tone to fit the needs of the company she is working with. Lyn's goal in writing is to give the consumer, the reader, what they want and to entice them to want more. She has written in a variety of tones for blog posts. From professional to quirky to poetic, Lyn has established her ability to meet the needs of the employers.