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Profile Summary
Star Rating
Completed Orders 27
Revisions/Order 0.22
Repeat Clients 43%
Last Login 9/29/2016
Location Corvallis, OR
Education College Diploma
Status Available
Endorsements
Article1
Marketing1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Sam writes reader-friendly content that is also SEO-friendly. She believes the best "SEO" is great content. The content should answer the reader's question or offers solutions to their challenges. She also specializes in social media content and curation.

Sam is an active blogger who manages two publications. Her flagship site is fitness, food, and lifestyle blog. She also maintains a book and entertainment blog. Her sites enjoy organic search referrals from Google, Bing, Duck Duck Go, Yandex, Yahoo, and Ask. She also built a significant social media following on Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, Yummly, LinkedIn, and Stumbled​ Upon.

In addition to her blogs, Sam is an active guest contributor. She contributes on-going columns for a few publications. These on-going gigs include a weekly consumer tech column, a comparison shopping guide series, and a bylined series on social media marketing and personal branding.

Although new to Writer Access, clients express satisfaction. Writer Access Clients rate over 41 percent of Sam's completed projects at the "exceeds expectations" level. The remaining projects received "met expectations" ratings.

Sam is also a product reviewer and writes customer-focused product content. She is a top 5k ranked reviewer on Amazon with a high helpful rating from consumers. This is due to her consideration of the consumer's needs and attention to detail. Most of her reviews feature original photographs or videos.

Offline Sam is an experienced conflict mediator. This allows her to explore the reader's real interests even in emotionally charged situations.

Sam has experience with various aspects of not-for-profit administration, fundraising and event planning. Success in these areas requires a detail oriented and result-oriented approach. This is not unlike the field of content marketing!
Specialties
Sam offers the following types of content:
* Blog posts
* Articles
* Recipes
* Tutorials and "how to" articles
* Product reviews
* Social media content like tweets, pin descriptions, Facebook status updates, or Instagram captions
* Web page copy
* Press releases
* Product descriptions for e-commerce

She specializes in creating easy-to-read, easy to skim, SEO-friendly web content.
Interests
Sam has always been interested in health and wellness. She believes that eating well, getting enough sleep, staying hydrated and being physically active are essential to good health. She also believes in the value of preventative medicine, stress relief, and effective alternative health methods. She writes about wellness on her active lifestyle blog and for a range of clients.

Fitness and dance are among Sam's favorite hobbies. She dabbles in a range of physical activities by season or throughout the year. Her favorite activities include dancing, swimming, walking, hiking, kettlebell training, golf, and gym workouts. She frequently writes about fitness on her fitness blog and for clients as a freelance writer.

Sam believes in community service. She spends time doing volunteer and pro bono work. She currently volunteers as a conflict mediator, as a not-for-profit board member, and on an international film festival planning committee.

Blogging, marketing, and social media are among Sam's top interests. She transformed her hobby into a content writing career. She studies to keep up with best practices in blogging, social media, SEO, internet communications, WordPress and inbound marketing. She maintains two blogs and contributes guest posts to other blogs. She also manages her own business social media accounts and writes social media content for clients.
Honors and Awards
BlogFest 2016 attendee Jul 2016
Sam was awarded free conference admission to one of the world's largest fitness conference and trade show conventions. She was one of the bloggers chosen to participate in the conference's blogger track that included small group classes in writing, social media, and marketing within the health and fitness fields. Attendees also joined conference sessions, celebrity workouts, and tried emerging products.

Association Memberships
Fitfluential Ambassador Jan 2015
Sam was selected to join the Fitfluential fitness blogger ambassador program. This introduced her to the world of influencer marketing and led to build connections with fitness bloggers, trainers, dietitians, and fitness Vloggers.

Sweat Pink Ambassador Oct 2014
Sam was selected to join the Sweat Pink fitness blogger ambassador program to help promote wellness and activity. As a member, she receives ongoing training, connects with wellness professionals, participates in challenges, and hones her social media skills.

Certificates
Inbound Certification Hubspot
Aug 2016
The bearer of this certificate is hereby deemed fully capable and skilled in Inbound Marketing Methodology. She has been tested on best practices and is capable of applying them to attract strangers, to convert visitors, to close leads and to delight customers. Certification is active for 13 months after month issued. Topics include introductory concepts of the following: inbound marketing, content creation strategy, blogging, SEO, social media, email marketing, sales and customer service.

Projects by Industry
Food

Sam's blog features food-related content. She develops recipes, reviews cookbooks and writes about meal and menu planning. She also frequently reviews food related products. She enjoys artisan coffee and new world wine.

Health

Sam's primary blog is an active lifestyle blog that features health related content. She has collaborated with The American Heart Association, Nordic Naturals, NBC television, university research groups, book publishers and others. She was selected to join three different fitness blogger ambassador programs that led to educational, networking, and trend spotting opportunities.

Gaming

Sam's entertainment blog features books, games, television and video entertainment. Sponsored content includes promotional articles about mobile apps and games. The sample was created to promote a Kickstarter campaign.

Beauty

Sam covers beauty and style on her active lifestyle blog. Topics include skin care, sunscreen reviews, cosmetic reviews and hair care. Her beauty content enjoys organic search referrals and affiliate commission income. The top affiliate revenue products include a natural makeup line, an organic skin care line, and a healthier hair color line.

Marketing

Sam regularly writes about personal branding, social media marketing, and other marketing methods. Previous work includes ghostwritten work and a bylined article series. The audience is primarily professionals and small-business owners.

Sam completed Hubspot's Inbound Certification. The course content contained an overview of inbound and attraction marketing. It touched on social media marketing, SEO, content creation, email marketing, customer service, automation basics, and integrating sales and marketing.

She writes and curates social media content for private clients and small marketing agencies. This is typically part of an inbound marketing strategy.

Fitness

Sam's active lifestyle blog enjoys daily search engine traffic in the areas of fitness, wearable fitness tech, and home gym equipment. Sam participated? in three fitness blogger ambassador programs and attended IDEA World's fitness convention. As a content writer, Sam regularly creates content for gyms, studios and fitness tech companies. She also assists small gyms, studios, and recreational schools with social media.

Electronics

Sam frequently reviews electronics, gadgets and personal tech on her blog. Also, she writes a weekly bylined tech news column for another site. As a content writer, she wrote several articles about wearable tech.

Consumer Goods

Sam is a top rated reviewer on Amazon and posts retail reviews on other sites as well. Also?, both her blogs feature product reviews and shopping guides. As a content writer, she has written consumer advice, frugal living, eBay guides, and product comparison guides. She is well-versed in FTC regulations; major retail site terms and conditions; white hat SEO techniques; and social media policies. She loves to research and strives to give the consumer the best information to guide their decision.

Projects by SEO Skill
SEO Keyword Requirements

Sam ghost wrote catalog product descriptions for a private client off-site. In addition, many articles are written with a certain keyword density ratio.

Title/Meta Descriptions

Sam conducts keyword and search trend research to find terms that answer readers' questions. The goal is to provide answers to questions within a specified niche.

Link Building

Sam pitched recipe and tip related posts for inclusion in round-up and resource list posts published on other blogs and web publications including SheKnows, Parade, and numerous blogs. Sam also participated in expert round-ups created by other bloggers. All of these provide backlinks and referral traffic to Sam's blog.

Projects by Asset Type
Blog Post

Sam edits two blogs; one is an active lifestyle and fitness blog. The other is a book and entertainment blog. Sam started blogging as a volunteer for a local film festival; she wrote posts for the organization's film blog. She also guests posts on other blogs including a food and technology blog, a business marketing blog and an entrepreneur blog. She wrote more than 600 blog posts including her personal projects, guest posts, and ghostwritten work for clients. As a blogger, she is skilled in SEO writing, web formatting, Wordpress use, and social media promotion.

Twitter Post

Sam is active on twitter and uses Twitter to promote her blog. Sam also creates sponsored tweets for companies in relevant niches. Since images and well-chosen hashtags increase Twitter engagement, Sam keeps tweets short enough to accommodate an image, link, and hashtag.

Product Description

Sam frequently features product reviews on her blogs. The reviews feature a short product description. In addition, Sam writes e-commerce product descriptions and meta descriptions for private clients. The goal is clear descriptions that help the reader visualize the product and benefits.

Facebook Post

As a blogger, Sam writes Facebook posts to promote her site. As a social media influencer, she writes sponsored posts to share brands and products with her Facebook page fans and readers. Sam also offers social media writing, curation, and scheduling services. Sam frequently writes posts for clients to post on their own pages to promote their content, increase engagement or advertise their product.

Projects By Expertise
Copywriter

As a copywriter, Sam provides content for e-commerce or retail sites and business landing pages. Projects included social media advertising, brochure text, product descriptions, landing page copy, and profile page copy. Sam recently completed Hubspot's Inbound Certification as so many of her clients find success with the inbound methodology.

Journalist

As an online journalist, Sam writes in a variety of styles including AP style. She loves to interview sources and conduct research using high-authority sources. She takes a neutral, informative approach when reporting and presenting information is the goal.

Technical Writer

Sam frequently writes product reviews about consumer tech products on her blog, YouTube channel and a few other sites. Readers and viewers appreciate the way she breaks the details down into easily digested information for the lay person. She also specializes in tutorials and commentary on wearable fitness technology. As a "wearable tech" writer, her work appears on her own blog, on other online publications, in e-commerce stores, and in company marketing materials. She writes, news, press releases, features, tutorials, reviews, shopping guides, e-commerce descriptions, and editorials.

Projects by Company Size
Small Business

Sam is a blogger, freelance writer, and social media consultant. In other words, Sam is a small-business person. She also worked for small businesses and not-for-profit corporations throughout her life. Some of her favorite writing clients run small businesses. She loves how the web and social media allows small businesses to reach their ideal customer. Gone are the days when a business must spend thousands on advertising to see a return on investment!

Large Business

As a blogger and social media influencer, Sam worked with numerous big-named brands. Some examples include Campbell's Soup, Les Mills, Rite Aid, Bush's Beans, Neutrogena, Hidden Valley, Cree, and more. She loves working with dedicated marketing professionals these companies employ as many of these companies are innovators in content marketing.

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