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Profile Summary
Star Rating
Completed Orders 10
Revisions/Order 0.00
Repeat Clients 33%
Last Login 8/31/2016
Location St. Augustine, FL
Education Some College
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Andy began writing web content in 2011 with an online marketing agency in Jacksonville. His skills improved very quickly as he applied SEO knowledge to his writing style. Today, much of what he has written still ranks in the top 5 listings for challenging keywords despite a lack of continued link building. It is true that content is "king."
Specialties
Andy specializes in SEO copy for websites. He has also written several lifestyle blogs for health and wellness sites, pages for attorneys as well as physicians, and has written e-commerce and business articles at length.
Interests
Andy writes because he loves it. He enjoys researching something new, putting together all the pieces, finding a new angle, and creating something fresh. On the personal side he is an avid kayaker and loves being on the water in North Florida. He is also a huge geek and enjoys cosplaying at conventions.
Education
Michigan State University Aug 2000 – May 2001
Pre-Medical / Psychology,

Focus on psychology major for pre-medical studies. Served as Professor Hambrick's assistant for psychological studies.


Northern Michigan University Aug 1999 – May 2000
Pre-Medical,

Basic pre-medical studies. Also served as the school mascot, Wildcat Willy!


Kirkland Community College Aug 1998 – May 1999
General Studies,

General studies.


Certificates
AdWords Certification Google
Jun 2013
Standard Google AdWords Certification

Projects by Industry
Legal

The focus in the legal industry has been with attorney websites, specifically personal injury attorneys. Countless hours of research went into crafting pages which would rank well for highly competitive keywords. Whether the standard "car accident" content or more difficult areas such as mesothelioma, the content written was original, ranked well, and generated leads.

Consumer Goods

E-Commerce has been a large part of Andy's career. When first working with e-commerce companies on an agency level, Andy researched buyer demographics and competitor rankings to develop original content which would do well in search. Products ranged from health and wellness supplements to automotive parts, apparel, food services, and much more.

Medical

Much of the web content written for the medical industry has been focused on higher-margin areas, such as dermatology, plastic surgery, and cosmetic dentistry. The main focus in this type of writing is appealing to the demographic, typically women with disposable income. The writing style had to accurately convey the services in a way which made them appealing from a buyer's perspective.

Projects by SEO Skill
Title/Meta Descriptions

Meta Title and Meta Descriptions are the two most commonly overlooked (or over abused) tags related to non-page SEO. When writing SEO copy, the focus should be on the page content, followed by keywords in the URL, then H1 tag, Meta Title and finally Meta Description. It is important to disperse keyword variance through these 5 areas to complete a whole picture of the keyword(s) you're trying to rank for.

SEO Keyword Requirements

Most clients want to "rank for everything," often making the first step educating them on long-tail vs. short-tail keywords and keyword relativity. Once the primary list is decided upon, researching competitors, AdWords bid pricing, and related terms comes next. This often leads to a list of at least 1,000 keywords which will then be pared down into categories. Each web page will be targeted toward a particular keyword group, often using supporting long-tail words to increase the likelihood of ranking well for more competitive terms.

Projects by Asset Type
Product Description

Thousands of product descriptions written as well as category descriptions. Wide variety of product lines including B2B, B2C and Wholesale.

Web Page

100% of this writer's work has been completed online with 90% being in the form of web page copy. From site structure and design to page layout and copy writing, all aspects of the web page have been included.

Projects By Expertise
Copywriter

Much of the copywriting completed has been for informational sites for lead generation purposes. These projects tended to be more in-depth and required quite a bit of research. The bulk of the writing has been for e-commerce with a focus on ranking product category pages well for specific keywords.

Technical Writer

Great technical writing begins with research. Clients often have volumes of content on hand describing the technical aspects of their product or service. However this is often only the beginning. Additional research must be completed to have a full understanding of what readers expect, and how the piece will be original and insightful.

Projects by Writing Style
Authoritative

Most authoritative copy has been written for legal and medical websites. These pages are typically on categories of specialty for the firms or practices with the goal of attracting new clients. This type of writing needs to state the facts, give clear examples, and often include a layman's summary along with subtle sales intent.

Promotional

Promotional writing varies between service-oriented businesses and product-oriented ones. Most of the samples given have been on the service side. Many product samples include e-commerce category content and product descriptions. Promotional writing is a delicate balance between pushing the product so much that claims are unbelievable, and not promoting it enough causing a lower conversion rate.

Projects by Company Size
Medium Business

The majority of completed writing assignments have been for medium sized companies utilizing agency services. Additional work has been completed as an in-house writer.

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