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Keith C

Writer #15522

Profile Summary
Star Rating
Completed Orders 16
Revisions/Order 0.13
Repeat Clients 33%
Last Login 10/17/2016
Location Saco, ME
Education Masters Degree
Status Available
Asset Type
Summary of Experience
For the past several years Keith has worked as a marketing writer and social media manager as well as a Communication instructor at the University of Utah.

Keith spent over 7 years at the University of Utah developing course material, organizing research, and writing reports. He worked as both a consultant for the University of Utah's CLEAR program and as a Writing and Oral Communication instructor. During his time at the University, he developed courses and course material for the departments of Writing, Communication, Film, and Engineering for classes involving writing, public speaking, web design, and screenwriting. He has worked closely with students in the classroom and through the WebCT and Blackboard online instructional platforms to help them create and revise works ranging from standard technical papers to resumes, multimedia presentations, personal blogs and websites.

During his time in the University of Utah's CLEAR program, Keith also served as a consultant for the departments of Electrical and Computer Engineering and Bio-engineering. This great interdisciplinary initiative focused on direct instruction and consultation with engineering students. His major focus was on helping students develop their writing skills, ranging from correcting basic grammar to thinking critically about how to present their work. The bulk of Keith's duties involved reviewing, editing, and revising the students' technical writing.

Following his time at the University of Utah, Keith joined Max International, a major network marketing company in Utah. There he was responsible for developing all sales and marketing tools, writing content for the corporate website, maintaining the corporate blog and social media accounts, drafting and sending mass emails, editing and revising materials for the corporate executives, and advising on internal communication. He was involved in the marketing process from conception to execution, including all avenues of strategizing, executing, and delivering. It was a rewarding and challenging experience to work with many different departments to develop the best possible published and digital content for the company.

Essentially, Keith loves creating and developing content that helps to make the abstract easier to comprehend and the technical more accessible for a general audience. He has some working knowledge of HTML and is able to quickly familiarize himself with new programs and applications. Keith believes that the combination of his experiences makes him an excellent critical thinker, content developer, editor, and mentor.
Writing for new media, informational and instructional writing, marketing writing.
Film and video game media, hiking and biking, cooking.
University of Utah Aug 2004 – May 2012
Communication, Master of Philosophy

Keith studied communication with a focus on new media at the University of Utah, a research I university and the state's flagship school. He was selected to present his research at conferences for the Western Communication Association, the National Communication Association, and the Association of Internet Researchers.

University of Maine at Orono Aug 2000 – Dec 2002
Communication, Master of Arts

Keith studied communication with a focus on rhetoric at the University of Maine at Orono, the flagship school of the University of Maine schools system. His studies focuses on the convergence of informational and persuasive writing in popular media.

Assumption College Aug 1994 – May 1998
English and Communication, Bachelor of Arts

Keith double majored in both English and Communication at Assumption College. During his undergraduate career he studied the essentials of public relations, rhetoric, desktop publishing, and writing for media.

Projects by Industry

Keith worked as both an instructor and mentor for undergraduate and graduate students at the University of Maine at Orono and the University of Utah. The majority of his work involved instruction on writing and oral presentation skills, the execution of which required focused critique, revision, and editing of his students' work. Thanks to this experience, Keith is well-versed in how to: write for an audience, craft texts for specific situations, deliver focused presentations, edit for content and grammar, guide others in the writing process.


Keith's position at Max International as the marketing writer meant he was responsible for developing and/or editing all the copy produced by the marketing team. In addition to developing copy for marketing materials he has experience including, but certainly not limited to, writing content for corporate websites, maintaining corporate blogs and social media accounts, drafting and sending mass emails, editing and revising materials for corporate executives, and advising on internal communications.


Max International focused on the development of nutraceutical products for health and weight loss. Keith's work at Max involved finding ways to write about the products that took very complex information and presented it to be more easily understandable. His writing responsibilities ranged from promotional brochures to informational product sheets. Though the style of writing had to be different for each medium, all the marketing materials need to be consistent in tone, language, and values.

Projects by SEO Skill
Link Building

Keith ran and developed the official company blog for Max International for three years. In that time he created content designed to be shared across the online network of Max Associates, meant to be sent to and linked to by their friends and family. The blog was designed to host "click-bait" style articles on health, wellness, sports, economy, and personal fulfillment that would tie into Max products, Max events, and the home businesses of Max Associates. Each post contained links to third-party sources for added credibility and visibility and featured meta descriptions and keywords that would reference other parts of Max online.

Projects by Asset Type
Blog Post

During his time at Max, Keith was responsible for maintaining the official corporate blog. This meant writing, editing, and posting all content - which ranged from updating office hours and special announcements to long-form profiles on Associates and extensive write-ups on events. An expert in writing for web-based media, Keith was sure to craft each post to make them as readable and as engaging as possible. Keith also edited and uploaded images for all stories, including his own photographs taken for specific events.


During Keith's time at Max, the marketing team took on a major initiative to redesign all of the company's marketing materials. This included redesigning all of the product brochures to make them more consistent in look and feel, more promotional, easier to read, and simpler to read through. In total, Keith co-designed and wrote 7 new brochures for the company, all of which received rave reviews from company Associates.

Email Copy

Keith was responsible for drafting all major email announcements and sending out all mass email communications intended for company Associates. This included drafting, revising, and designing all company autoresponder emails, weight loss campaign emails, cease and desist letters, letters from the CEO, special announcement letters, company newsletters, and more. Keith needed to write many different styles of emails for a very diverse audience - each one meticulously designed to best engage and communicate with the intended recipients.

Projects By Expertise

During his time at Max International, Keith was responsible for writing all major copy at the company - this included major promotional material, product descriptions, event recaps, email communications, official letters and awards, and more. Keith was involved for the entire creative process, from conceptualizing the larger products (look, language, messaging, etc.) to finalizing and reviewing the final copy. Keith has been recognized for his creative mind, attention to detail, and the speed in which he delivers results.

Research Writer

During his 7 years of communication studies at the University of Utah, Keith was responsible for researching and writing on several areas of study. While his focus was on new digital media, he also researched and wrote on legal communication, interpersonal communication, rhetorical communication, communication in journalism, and communication in education. Keith's research has been selected for presentation at several conferences, including the National Communication Association and the Association of Internet Researchers.

Projects by Writing Style

For seven years Keith served as an instructor at the University of Utah. During that time he was responsible for creating course guidelines and documentation for classes in addition to research papers and presentations for the greater academic community. In his role as consultant for the University's CLEAR program, part of his responsibilities included advising faculty on how to better design course material to encourage improvements in student writing and presentations.


Much of the material that Keith wrote for the Max International marketing team needed to be promotional in tone. Even the more informational articles and texts needed to promote aspects of the company - whether it was the products, the business opportunity, or the company itself. Every event required weeks, if not months, of hype in order to get people more excited about the event and to drive registrations.


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