As a marketing automation manager for a start-up marketing agnostic company, Amanda was in charge of many projects. Amanda has intensively studied marketing techniques including inbound and outbound marketing, SCRUM method, and keywords. This also included writing and designing blog articles, whitepapers, EBooks, reports, webinars, infographics, etc. that increases qualified lead traffic to various landing pages. Seeing these content pieces through assisted Amanda in gaining a broader perspective of the whole process.