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Profile Summary
Star Rating
Completed Orders 12
Revisions/Order 0.33
Repeat Clients 0%
Last Login 9/15/2016
Location Vista, CA
Education Masters Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Although she calls the United States her home, Amanda Taylor lived internationally in Germany, South Africa and the UK for most of her adult life. Living abroad, an eclectic work experience and formal communication education enables Amanda to bring a fresh perspective that displays in her writing.
When graduating from the University of Maryland European Division with a Bachelor’s of Science degree in Business Administration and a minor in Communication, Amanda lead her class as the European Representative. Academic writing has been an integral part of Amanda receiving her Master of Arts degree in Communications and Leadership at Gonzaga University May 2016.
Just this last semester, Amanda completed a course in quantitative and qualitative research methods. Understanding research methods is vital to writing for topics across multiple fields. Research and content curation is one of Amanda’s areas of expertise and it allows for optimizing content to create a high level deliverable. Regardless if it is a field she is already familiar with or new territory, Amanda’s experience in research and communication serves her very well in her writing practices.
Amanda also received her Finishing Touch Program (International Etiquette) certificate at Minding Manners, Limited in London, England. She received her certification to teach etiquette to teens and children from the International School of Protocol in Maryland. Utilizing this training, Amanda has written several blog articles which speak to social etiquette practices. This writing involves keyword research, SEO best practices and style guide execution.
Having spent the last ten months at a start-up marketing automation company, Amanda has intensively studied marketing techniques including inbound and outbound marketing, SCRUM method, and keywords. This also included writing and designing blog articles, whitepapers, EBooks, reports, webinars, infographics, etc. that increases qualified lead traffic to various landing pages. Seeing these content pieces through assisted Amanda in gaining a broader perspective of the whole process.
Amanda currently lives in Vista, California and enjoys the beach. She continues to enjoy reading, writing and researching.
Specialties
Social Etiquette, Business Etiquette, International Etiquette, Social Media (Facebook, Pinterest, Instagram) marketing, content marketing, interpersonal communication, communication theory, hospitality, SEO, client relations, content curation, research.
Interests
Travel, classic literature, wine, tea, international protocol, social etiquette, business etiquette, party planning, sociology, outdoors, film, Airstream community, social media, communication, tiny house living, and films.
Education
Gonzaga University Sep 2013 – May 2016
Communication and Leadership, Master of Arts

Amanda has recently completed a Masters of Arts in Communication and Leadership. She focused largely on research having presented at the Western States Communication conference on two different papers. Working as a Graduate Assistant she has completed research, organized events and projects for the Communications department at Gonzaga. Amanda graduated Lambda Pi Eta and wrote a curriculum on Interpersonal Communication and Social Etiquette for her final project.


University of Maryland European Division Sep 2008 – May 2012
Business Administration, Communication, Bachelors of Science

Amanda received her Bachelor of Science degree in Business Administration with a minor in Communications. Classes were largely held in the education center at Wiesbaden Army Airfield where Amanda worked and studied in the military environment. She was selected to graduate as European Student Representative.


Honors and Awards
Lambda Pi Eta May 2016
To receive this award, Amanda has completed 12 graduate credit hours in the program, has a cumulative grade point average of at least 3.5, is good standing as determined by Gonzaga University and participated in specific events.

Certificates
Facebook Blueprint Facebook for Business
Aug 2015
Blueprint Certification is Facebook’s new global credentialing program for digital advertising professionals. Amanda completed six certifications in Facebook for Business including focus on Brand Best Practices, Creative Best Practices, Direct Response Best Practices, Direct Response Learning Path, Reporting Analytic Learning Path and Data Driven Marketing Learning Path. This certification enables Amanda with a high level learning of Facebook for Business practices.

Teaching English to Speakers of Other Languages Gonzaga University
May 2015
This is to certify that Amanda has successfully completed 75 curriculum hours to achieve the Certificate in Teaching English to Speakers of Other Languages. Through this certification course, Amanda designed lesson plans, observed various levels of second language English learners and studied different teaching methods.

Inbound Certified HubSpot
Mar 2015
On completion of this certification, Amanda was deemed fully capable and skilled in Inbound Methodology. She has been tested on best practices and is capable of applying them to attract strangers, to convert visitors, to close leads and to delight customers. Inbound marketing refers to a marketing approach that brings customers to you rather then going to them.

Teaching Etiquette to Children and Teens Etiquette The International School of Prodocol
Feb 2013
The class covers the following topics:

Social Etiquette

Welcoming Behaviors
Common Courtesies
Etiquette in Public
Host and Guest Behaviors
Image
Interviewing

Communication Skills

Proper Greetings and Introductions
Conversation Skills
Listening Skills
Public Speaking
Telephone Skills
Thank You Notes

Table Manners

Table Settings
Setting the Table
Styles of Dining
Eating Various Foods
Behavior at the Table
Handling the Utensils

Finishing Touch Program Minding Manners Limited
Mar 2012
Amanda traveled to London, England to complete the Finishing Touch Program hosted my Minding Manners Limited. This five day program is a international Etiquette study covering social etiquette, dining etiquette, entertaining, image & deportment.

Projects by Industry
Marketing

As a marketing automation manager for a start-up marketing agnostic company, Amanda was in charge of many projects. Amanda has intensively studied marketing techniques including inbound and outbound marketing, SCRUM method, and keywords. This also included writing and designing blog articles, whitepapers, EBooks, reports, webinars, infographics, etc. that increases qualified lead traffic to various landing pages. Seeing these content pieces through assisted Amanda in gaining a broader perspective of the whole process.

Hospitality

After having received her Finishing Touch Program (International Etiquette) certificate at Minding Manners, Limited in London, England and certification to teach etiquette to teens and children from the International School of Protocol in Maryland, Amanda wrote several blog articles for various audiences. She has also composed a curriculum on Interpersonal Communication and social etiquette practices that looks at hospitality foundations such as hosting a dinner party, setting the table, setting up a guest room, etc.

Education

Amanda has worked and written for higher education in the capacity of student, marketing consultant and employee. As a student, Amanda has submitted and presented papers at the Western States Communication Association and wrote a curriculum on Interpersonal Communication and Social Etiquette practices which was accepted to teach at a predominate organization. Working for a non-profit accrediting body for engineering and technology programs, Amanda oversaw governance documents and constructed drafts of minutes for the Board of Directors and several other committee meetings. As a marketing consultant, she composed many EBooks, blog articles, landing pages and other various documents for her client in the online education space.

Projects by SEO Skill
Link Building

Amanda has seen to link building numerous blog articles and web pages. She has also utilized platforms that present analytics on her web pages that tell her if she is using link building to the full advantage.

SEO Keyword Requirements

Understanding SEO keyword requirements for a search engine is something Amanda has studied intensively. As search engine algorithms are constantly changing, she understands this is an ongoing learning process. Keywords are crucial to write around as this is what will bring in your desired customer.

Title/Meta Descriptions

Understanding how to optimize a title and meta description for a search engine is something Amanda has studied intensively. As search engine algorithms are constantly changing, she understands this is an ongoing learning process.

Projects by Asset Type
Blog Post

Amanda has both written and managed the writing of many blog articles. This included blog articles written on many different subjects including education, etiquette, digital marketing, household, family, video games, crafts, etc. She has refined the qualitative research and materials synthesis process which results in a high level end product.

White Paper

Amanda has produced and overseen production of several white papers. She believes that the most inportant characteristic of a white paper is to present data in an organized fashion. The main industry Amanda has produced white papers in is education.

Advertisement

Amanda employed the inbound approach to advertising and in doing so designed many landing pages with content offerings. She made sure these advertisements drew others in by first designing their customer persona and strategically understanding what content they would be searching for that would meet their needs. In this way she would meet the client where they were instead of asking the client to meet the organization where it is.

Projects By Expertise
Research Writer

Amanda has mainly written research papers as a part of her student experience in her undergraduate and graduate studies. She employed mainly the qualitative research method as this understands the relevance of the topic.

Copywriter

As a copywriter, Amanda has helped create direct mail pieces, web page content, online ads, e-mail and other Internet content, white papers, catalogs,, brochures, and other marketing communications media pages.She is also an expert in social media content including blog posts, tweets, and social-networking site posts.

Projects by Writing Style
Authoritative

Amanda writes in the authoritative tense only after completing thorough research on a topic. She has mainly done this in her academic career as a student.

Conversational

Amanda's main style of writing is in conversation tone where she presents an objective position that lets the audience decide on their position. This can be in the form of a formal conversation or in-formal conversation, however Amanda has mainly written using a professional, traditional conversation style.

Humorous

Amanda has a very good sense of humor and incorporates it into a lot of her projects. Others might describe her humor as lightly sarcastic (that's not sarcastic) and witty. However, after having conversed with her grandfather and old male relatives, Amanda can say that she knows the corny sense of humor well enough to write about that if needed.

Promotional

Amanda has written several promotional pieces all while keeping in mind the inbound marketing approach. This means there needs to be an understanding of the customer persona and what is inportant to that group. She believes the most effective promotional pieces are ones that understand and meet the needs of the target demographic.

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