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L. Alan R

Writer #15448






Profile Summary
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Last Login 6/22/2016
Location Antioch, TN
Education Bachelors Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
As a professional screenwriter/story specialist, Alan spent more than thirty years helping some of the most visible brands in the world use the power of story, to craft their message, and shape their image. He’s written the gamut, from speeches, to screenplays, web casts, musical theater and commercials, including projects for Hilton Hotels, Embassy Suites Hotels, FedEx, Arby’s, Ingram Entertainment, Bridgestone/Firestone, Warner Brothers Home Video, Disney Home Entertainment, Lionsgate, Universal Pictures Home Entertainment, Paramount, and many more. He presently writes a blog, "Harnessing the Power of Story for Your Business" for AtelierIMD.com
Specialties
Story Development, Screenwriting, Visual Storytelling, Speeches, Web Casting
Interests
Music, Musical Theater, Film Production, Record Production
Education
University Of Memphis Commercial Music/Film, Bachelot of Music

In 1978 Alan, attended what was then "Memphis State University," on a music scholarship. His initial course of study was music education and film. MSU however, didn't offer the degree program he wanted at the time. He was already working as a recording engineer, so he left school to pursue his career. In the early 90's a Bachelor of Music in Commercial Music was finally made available at Memphis State. By that time Alan, unfortunately, had relocated to Nashville, TN. With the help of the Dean, Alan was able to re-enter school at Middle Tennessee State – transferring his remaining credits to the newly named University of Memphis. He graduated in 1996 – with a Bachelor of Music/Commercial Music.


Honors and Awards
Best Song - Pyramid Award "Let the Good Times Roll" Alan wrote the music and lyrics with co-author Jon Anderson for the Pyramid Award winning "Let the Good Times Roll," a jingle used in dozens of radio and TV commercials in 1988 and 89.

National Blues Foundation - Handy Award - Best Delta Blues Album Alan worked as a recording engineer on Jesse Mae Hemphill's, Highwater Records album release "Feelin' Good," which was recorded in the late eighties but remained unreleased until 1992. Over the course of a decade Alan recorded over a dozen albums for the blues label.

Telly Award - Corporate Image Film Alan wrote and directed "Family Business" a sketch comedy film for Hilton Garden Inn. The story is based on the premise - "HGI treats you like family." The result was a short piece showing what it would look like if they literally treated you like family.

Association Memberships
Center for Non Profit Management Alan joined CNM in 2013 as he was founding American Entertainment Works, a not for profit company dedicated to entertainment arts that enrich, enlighten, educate and inspire. In 2015 he completed his certification in non profit management/fund raising.

Board of Directors - American Entertainment Works Alan currently serves on the board, as founder and Chairman, of American Entertainment Works – a non-profit entertainment company based in Nashville, TN.

National Academy of Recording Arts and Sciences Alan was a voting member of NARAS - (The Grammy Awards) from 1981-1992.

Certificates
Non Profit Fundraising Center for Non Profit Management
In 2015, Alan completed his certification in Fund Management (Non Profit Fundraising) at the Center For Non Profit Management in Nashville, TN.

Projects by Industry
Entertainment

For more than thirty years, Alan has written and produced countless shows and scripts for entertainment projects, corporate theater, theme parks, musicals and more. Alan specializes in allegorical tales that engage the heart, and educate the mind.

Hospitality

While someone else wrote the actual speech entitled “Picture It,” Alan developed the closing story, an allegory of the most famous picture of all time.

This piece played out on stage as a documentary film – in front of a giant screen – narrated “live” by the speaker. It even had a musical underscore helping the finale reach the soaring heights of the "Earth Rising" image itself.

Projects by Asset Type
Speech

Alan’s unique area of expertise is connection through story development. Once a speaker has decided on a topic for a speech, Alan helps craft an engaging, entertaining, allegory to support and expand on the chosen subject. Using parallel stories from the arts, science and exploration, personal achievement, even failure - Alan can spin a moving tale that “connects” with an audience, while reinforcing and tying together, the often mundane details of business management and the bottom line.

Script/Video

The genesis of “Family Business” came out of a meeting with the Garden Inn executive committee. Someone mentioned that current hotel lingo included the term “sleeping around,” which applied to guests who stayed at other hotel brands. A few minutes later the idea that “Hilton treats you like family” emerged.

Alan instinctively replied, “God! I hope it’s not my family!” Which led immediately to, “Wow? How funny would it be if it were my family?!” And, with that a Telly Award winning script was born.

Blog Post

Alan began writing the AtelierIMD blog in 2016, as a tool to help other non-profit organizations develop their own stories. “Story Is Everything” is the first in a series of posts centered on story development and technique. Atelier is part of the non- profit American Entertainment Works founded in 2013.

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