As an early onboarder for Facebook, Sierra has learned the nuances of communicating through this brand of social media, as well as many others. Sierra knows that as the most proliferate social media outlet, Facebook has become a must-have marketing tool. The nuances to reaching a target audience through social media involve a careful balance of marketing posts and social interaction. Consumers want to connect with the brands they trust on a human level. Social media marketing is not only helps bring in new leads, but also strengthen and retain faithful customers. Sierra's social nature and passion for writing blend well with all aspects of social marketing, especially Facebook.