Writer #15168
Brooklyn, NY
5 Star Rating
2 Love Lists
0 Clients
0 Words
Michael received his BBA with a focus in marketing from The George Washington University in 2011. While in school he interned for Allied Integrated Marketing, designing and carrying out promotional campaigns for Paramount Pictures and Fox Searchlight films.

Upon graduation, he returned to his hometown of Philadelphia, where he began his professional career as a social media manager, working part time for a small ad-agency, and, simultaneously, an IT company. He spent his days growing his clients' account followings, improving follower/following ratios, creating social media campaigns, and creating original promotional content. During this period, he also got his first experience in video production, scripting, directing, and editing a series of thought leadership videos for his IT company employer, Vitalyst.

After a few months, Michael began to crave a new challenge. He saw copywriting as the next step in his evolution as a creative in the advertising industry, and was soon hired as a junior copywriter at FVM Strategic Communications, a Philadelphia-area B2B agency, where he wrote for multimillion dollar companies CommVault and Univar, as well as the Philadelphia Office of Catholic Education.

In addition to his advertising career, Michael devotes his afterwork hours to his hobby, stand up comedy. He was the winner of the 2015 Philly's Phunniest competition, out of over 350 entrants, and has contributed original comedic content to MTV2 and the 5904 humor magazine.

Highlights

Last Login
6/30/16
Samples
6

Michael G's Humor Industry Experience

6 Projects Completed

Occasionally, Michael works as a freelance creative consultant for MTV2, contributing comedy ideas based on current events, pop culture, and social media trends.

Industry Projects

  • Green Products50+
  • Software20+
  • Humor6

Summary of Industry Experience

Green Products

While working at FVM Strategic Communications, Michael wrote numerous banner, print, and digital ads, as well as video scripts, employee bios, advertorials, and miscellaneous assignments for Univar, a chemical company that does billions of dollars in annual revenue. Michael also edited and contributed content to Univar's monthly internal company magazine, Connectivity.

Software

Michael has written banner ads, print and digital ads, video scripts, and numerous whitepapers for Commvault, a software company that was named a Leader in the Gartner Magic Quadrant, the year Michael wrote for them.

Humor

Occasionally, Michael works as a freelance creative consultant for MTV2, contributing comedy ideas based on current events, pop culture, and social media trends.

Product Projects

  • Advertisement20+
  • Script/Video5
  • White Paper4

Summary of Product Experience

Advertisement

Good old fashioned print and digital ads made up the majority of Michael's output at FVM. The process usually involved a brief being emailed to him with the client's input, followed by a brief meeting with an account executive to discuss ideas. Michael would go off and develop several of the ideas, and then bring them back to the AE to see which option they liked best. Once that was settled on, Michael would perfect that option, the AE would send it off to the client, and relay client feedback to Michael so that he could make edits. Michael is very comfortable with the collaborative process, and realizes that the key to successful collaboration is to never be overly precious about ideas.

Script/Video

FVM had it's own in-office video studio, and Michael's job in the video production process was to take all of the relevant information that the client wanted in the video, and organize it into a coherent story. After that, Michael would type up a script that matched the tone of the speaker's voice, then, finally, go over the script with the client and make any edits they wanted. Script writing was always Michael's favorite type of work, and remains, he believes, one of his greatest strengths.

White Paper

Whitepapers were some of the bigger writing projects Michael was tasked with at FVM. The attached example was for FVM's client, Financial Coach, a retirement planning company. With only limited guidance (via emails and conference calls), Michael completed the assignment by doing his own research into the financial planning industry. Financial Coach was incredibly happy with the result, and this whitepaper stands as one of proudest accomplishments from Michael's time at FVM. He is happy to provide the full sample upon request.

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