Good old fashioned print and digital ads made up the majority of Michael's output at FVM. The process usually involved a brief being emailed to him with the client's input, followed by a brief meeting with an account executive to discuss ideas. Michael would go off and develop several of the ideas, and then bring them back to the AE to see which option they liked best. Once that was settled on, Michael would perfect that option, the AE would send it off to the client, and relay client feedback to Michael so that he could make edits. Michael is very comfortable with the collaborative process, and realizes that the key to successful collaboration is to never be overly precious about ideas.