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Michael G

Writer #15168

Profile Summary
Star Rating
Completed Orders 0
Revisions/Order N/A
Repeat Clients N/A
Last Login 6/30/2016
Location Brooklyn, NY
Education Bachelors Degree
Status Inactive
Asset Type
Summary of Experience
Michael received his BBA with a focus in marketing from The George Washington University in 2011. While in school he interned for Allied Integrated Marketing, designing and carrying out promotional campaigns for Paramount Pictures and Fox Searchlight films.

Upon graduation, he returned to his hometown of Philadelphia, where he began his professional career as a social media manager, working part time for a small ad-agency, and, simultaneously, an IT company. He spent his days growing his clients' account followings, improving follower/following ratios, creating social media campaigns, and creating original promotional content. During this period, he also got his first experience in video production, scripting, directing, and editing a series of thought leadership videos for his IT company employer, Vitalyst.

After a few months, Michael began to crave a new challenge. He saw copywriting as the next step in his evolution as a creative in the advertising industry, and was soon hired as a junior copywriter at FVM Strategic Communications, a Philadelphia-area B2B agency, where he wrote for multimillion dollar companies CommVault and Univar, as well as the Philadelphia Office of Catholic Education.

In addition to his advertising career, Michael devotes his afterwork hours to his hobby, stand up comedy. He was the winner of the 2015 Philly's Phunniest competition, out of over 350 entrants, and has contributed original comedic content to MTV2 and the 5904 humor magazine.
Copywriting/editing, video/audio scripts, social media, blog writing, employee bios, email campaigns, humor writing.
Food and the restaurant industry, lifestyle and nutrition, movies, books and publishing, script writing, comedy and comedy writing.
The George Washington University Sep 2008 – May 2011
Marketing/Advertising, BBA

Michael graduated from the Duques School of Business in 2011. While in school, he interned for Allied Integrated Marketing, designing and carrying out promotional campaigns to support the release of Paramount Pictures and Fox Searchlight Pictures films.

Honors and Awards
Stand Up For Diversity, Showcased Act Nov 2015
A stand up showcase for comedians from diverse backgrounds. Michael was one of 10 acts chosen from the entire NYC comedy community.

Philly's Phunniest Aug 2015
Philadelphia's annual stand up comedy competition. Michael placed first out of ~350 entrants.

Projects by Industry

Occasionally, Michael works as a freelance creative consultant for MTV2, contributing comedy ideas based on current events, pop culture, and social media trends.


Michael has written banner ads, print and digital ads, video scripts, and numerous whitepapers for Commvault, a software company that was named a Leader in the Gartner Magic Quadrant, the year Michael wrote for them.

Green Products

While working at FVM Strategic Communications, Michael wrote numerous banner, print, and digital ads, as well as video scripts, employee bios, advertorials, and miscellaneous assignments for Univar, a chemical company that does billions of dollars in annual revenue. Michael also edited and contributed content to Univar's monthly internal company magazine, Connectivity.

Projects by Asset Type
White Paper

Whitepapers were some of the bigger writing projects Michael was tasked with at FVM. The attached example was for FVM's client, Financial Coach, a retirement planning company. With only limited guidance (via emails and conference calls), Michael completed the assignment by doing his own research into the financial planning industry. Financial Coach was incredibly happy with the result, and this whitepaper stands as one of proudest accomplishments from Michael's time at FVM. He is happy to provide the full sample upon request.


FVM had it's own in-office video studio, and Michael's job in the video production process was to take all of the relevant information that the client wanted in the video, and organize it into a coherent story. After that, Michael would type up a script that matched the tone of the speaker's voice, then, finally, go over the script with the client and make any edits they wanted. Script writing was always Michael's favorite type of work, and remains, he believes, one of his greatest strengths.


Good old fashioned print and digital ads made up the majority of Michael's output at FVM. The process usually involved a brief being emailed to him with the client's input, followed by a brief meeting with an account executive to discuss ideas. Michael would go off and develop several of the ideas, and then bring them back to the AE to see which option they liked best. Once that was settled on, Michael would perfect that option, the AE would send it off to the client, and relay client feedback to Michael so that he could make edits. Michael is very comfortable with the collaborative process, and realizes that the key to successful collaboration is to never be overly precious about ideas.

Projects By Expertise

Michael worked as a copywriter at a small B2B agency in the Philadelphia suburbs, for 2 years. During his time there, he and the creative director were the only writers on staff, and, between them, handled the agency's entire copywriting output. His clients included a a backup and data management company that was the leader in their field, according to Gartner; a chemical company with $10.3 billion of annual revenue, the year Michael wrote for them; The Catholic Archdiocese of Philadelphia's Office of Catholic Education; one of the most well-known financial planning firms in the Philadelphia area; and numerous pro bono accounts.


On the weekends, when he wasn't working, Michael sought out his own freelance writing assignments in areas that captured his interest. He reviewed a friend's father's restaurant, reviewed books he found interesting, and covered newsworthy events that were happening in the city. The example below is from a piece Michael wrote on a #BlackLivesMatter protest that took place in Philadelphia in 2014.

Projects by Writing Style

In his spare time, Michael contributes humorous writing to online publications, or publishes it himself in the form of blog posts. As mentioned earlier, Michael has contributed creative content to MTV2 and 5904 magazine. The example below is a humorous sketch that was published in the inaugural issue of 5904.

Projects by Company Size
Large Business

Michael wrote advertisements for FVM clients Univar, and Commvault, which had annual revenues of $10.3 billion, and $600 million respectively. FVM handled all of the advertising for both companies, and Michael, along with his creative director, were responsible for the agency's entire copywriting output.

Medium Business

FVM had several mid-sized clients, including the Philadelphia Office of Catholic Education, Philadelphia Gear (an industrial equipment company), and Financial Coach Group.

Small Business

Michael has also written for smaller accounts, which his agency mostly worked with on a pro bono basis. His most outstanding small client was a hair salon in the Philadelphia suburbs that had an extensive social media following, and was extremely active in the community.


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