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Profile Summary
Star Rating
Completed Orders 94
Revisions/Order 0.24
Repeat Clients 43%
Last Login 9/30/2016
Location Scottsdale, AZ
Education Bachelors Degree
Status Available
Endorsements
Blog Post1
Bio/Pharm1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Austin M has years of experience working in a high-volume Web development environment, producing sales copy and search engine-optimized web content for small businesses in the tech industry, among many others. He excels at delivering insight and value to his clients' customers, using careful research to produce content that stands out.

Austin runs an English-language services company that works with international music artists and record labels. His web content and sales copy represent artists with authenticity; his lyric translations and original verses have charted in a number of European countries such as Romania, Hungary, and Holland.
Specialties
Austin's specialties include writing for tech startups and cybersecurity firms. He is keenly aware of industry trends in the B2B cybersecurity industry and follows the latest technological developments in this exciting field.

He also has considerable experience writing for industrial concerns, security companies and construction contractors. He also excels at developing original content for performing artists and music industry professionals.
Interests
Austin has a wide-ranging set of interests which include technology, entrepreneurship, world history, journalism, criminology, international music trends, language, poetry, culture theory and physics.
Education
California State University - Northridge Sep 2008 – Jun 2010
Journalism, Bachelor of the Arts

Austin studied journalism at California State University at their Northridge campus. He concentrated in journalism with an emphasis on technologically assisted reporting. This focus gives him the insight necessary to discern between reliable and unreliable sources in an online format.


El Camino Real High School Sep 2004 – Jun 2008
Music, Journalism, Graduate Summa Cum Laude

Austin qualified for advanced placement in music and journalism while in high school. He performed regionally with the school's jazz band and wrote for its local paper. His 4.0 grade-point average earned him the summa cum laude distinction.


Honors and Awards
Excellence in Editing Dec 2009
Austin was awarded the CSUN Journalism department's Excellence in Editing award for his work editing news stories.

Association Memberships
ASCAP Jun 2009
Austin became an ASCAP member upon his debut as a lyric writer for a signed music artist. He occasionally contributes to ASCAP publications and participates in local events arranged by the performing rights organization.

Certificates
Inbound Certification HubSpot
Jun 2014
Austin completed the Inbound Certification Program offered by HubSpot. HubSpot's certification process educates students in the best practices in Inbound Marketing.

Projects by Industry
Music

Austin contributed a weekly series of articles for RadioWave Monitor, which aggregates artists' radio performance among terrestrial and Internet radio services. The articles examined trends in international music using a wealth of data provided by the company. Examples include statistic-driven articles about gender roles in music for certain European territories as well as speculative crossover potential for specific songs and artists.

Business

Austin wrote content for hundreds of small businesses, including security firms, plumbers and electrical service companies. He prefers to follow a 5-page format when creating high quality content for business websites. The typical site consists of a Home Page, About Us and three Service Pages. All of his content benefits from expert implementation of location-specific SEO keywords.

Construction

Austin has written Web copy for a large number private contractors and construction firms. His websites typically follow a five-page format consisting of a Home Page, About Us and three Service Pages. These sites were optimized to rank highly in local search engine results, earning their owners valuable lead generation benefits.

Auto

Austin has written Web content for businesses that specialize in auto restoration, collision repair, auto sales, repair and more. In each case, he combined in-depth knowledge of the auto industry with proven tactics for increasing lead generation and providing value to his clients and their customers.

Electronics

Austin produces high quality Web content for electronic retailers and service companies in a variety of industries. Some examples of companies he has worked for include security system installers, mobile phone service providers and computer retailers. In each case, methodic research allows him to inform, educate and sell effectively.

Garden

Austin has written for a number of home & garden businesses, including retailers who need high quality product descriptions and property maintenance services such as tree removal companies and landscape artists. He has spent years developing his copy to reflect and serve the needs of consumers in this field.

Technology

Austin has written numerous blogs and informative articles for tech startups and IT companies seeking to gain an edge in the highly competitive tech sector. He is familiar with SaaS software, managed IT, and B2B applications. This familiarity gives him an advantage when describing highly technical products and services in ways that even laypeople can instantly understand.

Appliance

Austin has written Web content, blog posts and product descriptions for HVAC companies and kitchen appliance manufacturers. He draws on experience whenever possible and uses verifiable, accurate research to fill in the gaps and produce persuasive copy in this industry.

Bio/Pharm

Austin enjoys an WriterAccess endorsement for the Bio/Pharm industry, one in which is he has specialized personal experience. Austin carefully verifies his content's claims and makes sure that every statement can be corroborated by a high authority website such as WebMD or MayoClinic. As any good researcher should, he also has a blacklist of sites whose claims cannot be trusted, and avoids them when content that people's health may rely on.

Science

Austin Mitchell has written sales copy for industrial chemical manufacturers and tech startups alike. He uses his in-depth knowledge of new technologies and of the growing audience of individuals interested in what new tech has to offer to provide targeted content that appeals broadly, yet compels personally. He has written web content, sales copy, blog articles and product descriptions on scientific subjects.

High Tech

Austin is a talented and deeply knowledgeable writer of tech content, particularly in the cybersecurity industry. He has worked across the entire cybersecurity spectrum, from interviewing anonymous hackers in Romania to producing web content for multinational security firms. In each case, his experience speaks to the concerns of the common user, providing useful insight and innovative solutions to common problems.

Projects by SEO Skill
Title/Meta Descriptions

As a professional writer of Web content for small businesses, Austin has produced titles and meta descriptions for thousands of companies and professional service providers in a wide variety of industries. In each case, he implemented the latest SEO strategies to assure the ranking and placement benefits his clients expected.

SEO Keyword Requirements

Austin knows first-hand that long-tail keywords offer the greatest benefit for most small businesses looking for reliable results through content marketing. This expertise comes from years working with SEO specialists to develop modern strategies that use the latest search engine algorithm updates to improve rankings.

Link Building

Austin has produced hundreds of link-heavy articles that place his clients next to high-authority names in their industries. His articles are well-researched and 100% original. In each case, he makes sure to provide readers with useful information that is not easily accessible anywhere else on the Internet.

Projects by Asset Type
Web Page

Austin has experience working for a high-volume Web developer, producing Web content for an average of 20 websites per week for more than a year. His ability to efficiently research the SEO needs of various industries and produce successful copy quickly made him an important member of the writing team.

Article

Austin has written hundreds of articles for small business clients, ranging from simple instructional tutorials to complex content marketing strategy material. In each case, he draws on years of experience to produce results using tried-and-true methods combined with the latest developments in the all-important realm of SEO.

Blog Post

Austin has experience producing blog content using a trustworthy, authoritative voice that shows expertise. This is useful in the blog format since readers generally do not have any indicators of authority other than the quality and usefulness of the content they are reading.

Product Description

Austin is an effective product description writer, with thousands of completed descriptions made of products as varied as home furniture, chemotherapy drugs and advanced audio processing software. He uses action verbs, a feature/benefit approach and consumer-perspective imagery to paint a picture of using the product in question, convincing the reader of its value in the process.

Projects By Expertise
Copywriter

Austin has spent years developing his copywriting expertise working with a high-volume Web developer, learning from successes and failures alike in order to develop a nuanced, professional approach that offers consistent results. His copy is clear, concise and easy to understand, typically maintaining a Fleisch Reading Ease Score of at least 60. This corresponds to a 7th-grade reading level, making his content accessible and direct.

Projects by Writing Style
Authoritative

Austin writes authoritative landing pages for business clients that need to convert leads quickly and efficiently. His experience in the industry gives him an advantage when considering which sources offer the greatest benefits when appealing to authority. His ability to research high-authority sources and interpret data quickly allows him to find meaningful statistics and back up his claims with facts.

Promotional

As an experience Web content copywriter, Austin composes simple and effective promotional copy for his clients. He has played an integral role in the promotion of hundreds of clients' businesses, including SaaS industries, retail products and professional services. In each case, he relies on his experience to produce copy that readers will believe in.

Projects by Company Size
Small Business

Austin specializes in providing valuable Web content services for small businesses. He writes website copy that describes his clients' businesses and the value they represent for their customers in a concise and persuasive manner, utilizing the latest SEO strategies available to gain ranking.

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