Writer #15030
New Orleans, LA
By Appointment Only
5 Star Rating
74 Love Lists
79 Clients
211,000 Words
Kristen effortlessly turns dense, complex technical information into engaging, accessible content for a wide variety of business, marketing, and technical clients on both the B2B and B2C platforms. She's written hundreds of blog posts, articles, web pages, and white papers across industries with a focus on digital marketing, cybersecurity incident and disaster response planning, and HIPAA compliance. Her recent projects have covered everything from the October 2016 DDoS attack and cloud-based IoT risks in healthcare to unified incident response and cloud stack security issues in SaaS, PaaS, and IaaS. When she has a rare break from writing about cybercrimes, she takes on low-carb pizza crusts and offshore sailing to Cuba.

Kristen's recent titles include:
--A Matter of Life or Death: HIPAA, Cybersecurity, and the Mobile IoT in the Healthcare Cloud
--Making Sense of Threat Intelligence: Cut Through the Noise with SIEM and Incident Response
--Enterprise Digital Transformation: A Guide to Maximizing IT Investments With Real-World Network Testing
--The Wild West of Ransomware: What to Do When Paying the Ransom Backfires
--Effective Cyberattack Defense: Correlate, Escalate, and Mitigate Damages with Unified Incident Response
--HIPAA and PCI DSS Compliance in the Cloud: How Business Associates & Covered Entities Can Cope

Kristen is skilled at crafting elegant, persuasive copy around difficult and often awkward long-tail keywords for optimum SEO competitive advantage. She tailors her writing to improve her client’s SEO and website performance within the ever-evolving Google algorithm landscape.

Kristen's extensive research and writing experience along with a passion for cybersecurity, digital marketing, and SEO strategy means her clients get the best of both worlds when it comes to content: thoroughly researched, 100% unique content that is compelling, on point, and skillfully crafted for her client's business content strategy needs. She looks forward to helping her clients reach their content-driven goals.

Exceeds Ratings and Testimonials:

"Fantastic job. Thank you for making those revisions and getting this to me within the deadline. We loved it. Your voice and style were perfect, especially where you talked about Company X. We'd love to have you write for us in the future."

--B2B Client: Marketing Agency on behalf of Cybersecurity Client
--Topic: Unified Incident Response, Threat Intelligence, SIEM, SaaS
--Content-Type: White Paper

“Great job - thank you!!”

--B2B Client: IT Servicer specializing in Healthcare and HIPAA in the Cloud
--Topic: Healthcare and HIPAA—Use Cases in the Cloud
--Content-Type: Long-Form Blog Post

“LOVE it! Thank you! I wish there were a button to click that was even higher than "Exceeds!”

--B2B Client: Marketing Client/Agency on behalf of Professional Marketing Association
--Topic: Helping Your Clients Develop a Unique USP
--Content-Type: Feature Article in Marketing Newsletter

“Thanks, Kristen, the XLS file is perfect, you saved me a step! The content looks great. I know the client will love it. If you are interested in more work like this, please let me know.”

--B2B/B2C Client: Marketing Agency on behalf of Real Estate Title Company
--Topic: Re-Establish Brand Visibility and Promote New Website-Facebook and Twitter content
--Content-Type: Social Media Posts

“Great, this is exactly the tie-in I was looking for. Thanks!”

--B2C Client: Law firm writing for prospective clients
--Topic: Why You Need A Will: Lessons from Prince
--Content-Type: Web Page

“Finally, someone that gets it right. Thank you.”

--B2B/B2C Client: Professional photographer writing for other professional photographers and prospective customers
--Topic: Apps and Cloud Software To Help a Photography Business Stay Productive, Relevant, and Visible Through Social Media and Google
--Content-Type: Blog Post

“Excellent work. Thank you!”

--B2B Client: Marketing Client/Agency on behalf of Professional Marketing Association
--Topic: How Landing Pages Can Boost Conversion Rates
--Content-Type: Feature Article in Marketing Newsletter

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Resume:

2014-Present Lead Cybersecurity Analyst/Writer New Orleans, LA
Digital Coast Cyber Content is a New Orleans-based content creation company focused on cybersecurity trends, HIPAA compliance, and cloud-based SaaS security issues.
--Responsible for creating copy for IT servicers, MSPs, MSSPs, and incident/disaster response cybersecurity firms to drive conversions through content with a focus on SEO optimization. Content includes white papers, web pages, articles, blog posts, and email campaigns designed to improve search engine rank and visibility, with a focus on HIPAA compliance in the cloud, unified incident response, threat intelligence, and cybersecurity in the IoT.

2000-Present Lead Copywriter and SEO Specialist New Orleans, LA
Press Street Creative is a New Orleans-based SEO and content management company.
--Responsible for creating compelling marketing copy using various internet and print publishing platforms with a focus on SEO and SEM optimization. Content includes web pages, articles, blog posts, social media updates, emails, and press releases designed to improve search engine ratings and visibility for a wide variety of local and national clients.

2015-2016 Technical Writer Southern U.S. Region
Jones Lang Lasalle is an international commercial real estate and investment company.
--Traveled extensively throughout the southern U.S. to examine commercial asset compliance with HIPAA and ADA regulations. Created technical reports and narratives for clients as to the compliance status and corrective measures necessary for over 100 locations in less than 2.5 months.

2010-2015 Legal Copywriter and SEO Specialist New Orleans, LA
Contract legal writer for various employment and oil and gas, family, and business law firms.
--Using Relativity software, examined and analyzed oil & gas company well-site records to determine relevant information for case studies.
--Researched various family law issues regarding custody, visitation, and child support. Wrote memoranda in defense of client’s custody and visitation rights.
--Established corporate structure and prepared business filings. Researched published patents in preparation for filing a provisional patent application. Researched and drafted white papers for use in the patent process and in marketing strategy.

2012-2013 Legal Writer Belle Chasse, LA
Cossich, Sumich, Parsiola, & Taylor specializes in maritime and personal injury law and advocates for disaster victims in the BP Deepwater Horizon oil spill litigation as a member of the Plaintiff Steering Committee.
--Wrote successful memoranda in opposition to defendants’ multiple motions for summary judgment, defeating municipal and private landowner defendants’ use of recreational immunity statutes.
--Researched, drafted, and submitted case studies under the BP class action settlement utilizing land records, successions, and confidential financial documents. Drafted claims regarding corporate and individual property and economic loss claims. Calculated damages and created narratives to preserve clients’ rights against the settlement.
--Conducted legal research using Westlaw, Lexis-Nexis, and PACER for federal and state court class-action and personal injury cases and assisted partners in case management. Created and compiled exhibits and other supporting documentation in preparation for trial.
--Researched, drafted, reviewed, and filed pleadings, petitions, and subpoenas daily.

2007 - 2008 Grant Resolutions Analyst and Process Writer New Orleans, LA
First American Title Road Home Division operated as the disaster recovery agent for federally funded grants awarded to homeowners in the aftermath of Hurricane Katrina.
--Developed the Post-Closing Resolutions department to rectify a program-wide roadblock of non-compliant grant files. Designed, drafted, and implemented department procedures and quality control processes. Acted as liaison between homeowners and the Louisiana Recovery Authority to facilitate program compliance and expedite the compensation process. Promoted to manager within 3 months.
--Directed a staff of up to ten employees and interns; worked closely with in-house and state attorneys to ensure proper compliance and disbursement of grants of up to $150,000 per homeowner.
--Drafted case studies as part of a task force with HUD Office of Inspector General to identify, prevent, and recover fraudulent grant transactions. Successfully redirected more than $500,000 in federal disaster recovery funds to the appropriate recipients. Researched and compiled evidence to document fraudulent activity. Established processes to identify program anomalies to prevent fraudulent transactions in the future.

2005-2006 Search and Rescue Lead New Orleans, LA
Disaster Response Animal Rescue was on the forefront of animal rescue post-Katrina. Worked during the flood as a first responder via boat and on foot to rescue pets and reunite them with their families.

2000 – 2007 Business Development and Marketing Manager Southwest Harbor, ME
Downeast Sloop Charters rescued, restored, and maintained traditional gaff-rigged Friendship sloops for USCG compliance and pristine charter conditions.
--Expanded in 2005 and 2006 to respond to market demand and offer three classic yachts based in Bar Harbor, Southwest, and Northeast Harbor. Managed sales and advertising. Increased revenue 250%.

1998-2001 Communications Coordinator Sugarloaf, ME
Sugarloaf Mountain is the premier ski and snowboard resort in Maine.
--Wrote press releases for Olympic-qualifying events, resort promotional materials, and daily web updates.

1997-2006 Professional Offshore Delivery and Race Crew Atlantic and Caribbean Oceans
Assisted in the delivery of sailboats on offshore journeys of one week to one month. Lived in close quarters and through extreme weather conditions on sailing vessels from 23’ to 137’ in length.
--Placed 1st in Class “D” Antigua Classic Yacht Regatta 2004. Crewed in numerous yacht races.

EDUCATION

Loyola University New Orleans School of Law New Orleans, LA
Juris Doctor expected 2016.
--Academic Honors: Received a merit-based scholarship covering 75% tuition.
--High Grades:
"A" in Civil Law Property I, "A" in Civil Law Property II, "A-" in First Amendment and Marine Insurance, "B+" in Sales/Leases, Community Property, and Civil Law Contracts.

2011 University of Vienna Law School Vienna, Austria
--Summer term comparative study in the European Union, international law, and conflict of laws.

2005 Saint Michael’s College Colchester, VT
--Bachelor of Arts, English Literature, 3.79 in major.

COMMUNITY SERVICE

2002-2005 Board Member Southwest Harbor, ME
Southwest Harbor Chamber of Commerce. Created marketing strategy and content for Acadia National Park’s promotional effort.

2000-2001 USVI National Park Archaeology Research Cinnamon Bay, USVI
Recovered and cataloged Taino artifacts. Taught daily educational seminars on location at the dig site.

PROFESSIONAL CERTIFICATIONS, SKILLS, AND INTERESTS

--Fluent in Mac OS and PC platforms as well as Relativity, Westlaw, Lexis-Nexis, PACER, Pro-Law, MS Office, Wordpress, and Adobe Creative Suite software. Experience troubleshooting and rebuilding iPhone, MacBook Pro, and PC-based hardware and software.
--Licensed Maine Sea Kayak/Boat Operations Guide and Certified Emergency Animal Rescue Volunteer.

Highlights

Endorsements
4
Orders
333
Last Login
12/9/16
Samples
12

Kristen R's Health Industry Experience

1,010 Projects Completed

Kristen is highly skilled in the art of adapting and distilling often dense, complex healthcare compliance information into engaging, informative copy for a wide variety of clients on both the B2B and B2C platforms. She has written hundreds of blog posts, web pages, and social media posts for her clients across industries and on topics ranging from medical malpractice litigation and holistic dermatology to HIPAA compliance in the cloud and healthcare ePHI security.

Kristen's recent healthcare titles include:
--HIPAA and PCI DSS Compliance in the Cloud: How Business Associates & Covered Entities Can Cope
--The Mobile Patient: Top Cloud Use Cases and the IoT in Healthcare
--Hospital Held Hostage: What to Do During a Ransomware Attack
--HIPAA Compliance Audits Round 2: Are Your Business Associates Making You Vulnerable?

Industry Projects

  • Legal1,000+
  • Technology1,000+
  • Health1,000+
  • High Tech1,000+
  • Manufacturing500+
  • Other500+
  • Finance100+

Summary of Industry Experience

Legal

Kristen has extensive experience writing winning summary judgment motions before notoriously difficult judges. The sample below was argued, and was successful, against a municipal defendant who tried to hide behind a state recreational immunity statute in a personal injury case.

Technology

Kristen has written hundreds of blogs for technical and industrial clients on topics ranging from "Cloud Concerns for Covered Entities and their CSP" and "Top Cloud Use Cases in Healthcare" to "Held Hostage: What to Do During a Ransomware Attack" and "HIPAA Compliance and Business Associates in Healthcare."

Additional recent titles include:
--Enterprise Digital Transformation: A Guide to Maximizing IT Investments With Real-World Network Testing
--Making SIEM Actionable: How to Focus on the Threats that Matter with Threat Intelligence Software and Unified Incident Response
--Test Your Mobile App and Simulate Global Network Conditions Without Leaving Your Office
--Centralize, Standardize, and Act With Unified Incident Response Software
--Is Network Latency Affecting Your Business' Cloud Performance?

Kristen effortlessly turns dense, complex information into engaging, informative content for a wide variety of clients on both the B2B and B2C platforms. She's written hundreds of blog posts, web pages, and social media posts for her clients across industries and on topics ranging from medical malpractice and holistic dermatology to motion control cable manufacturing and offshore sailing to Cuba.

Kristen's extensive research and writing experience along with a passion for digital marketing and SEO strategy mean her clients get the best of both worlds when it comes to content: thoroughly researched, 100% unique content that is compelling, on point, and skillfully crafted for her client's business content strategy needs.

Health

Kristen is highly skilled in the art of adapting and distilling often dense, complex healthcare compliance information into engaging, informative copy for a wide variety of clients on both the B2B and B2C platforms. She has written hundreds of blog posts, web pages, and social media posts for her clients across industries and on topics ranging from medical malpractice litigation and holistic dermatology to HIPAA compliance in the cloud and healthcare ePHI security.

Kristen's recent healthcare titles include:
--HIPAA and PCI DSS Compliance in the Cloud: How Business Associates & Covered Entities Can Cope
--The Mobile Patient: Top Cloud Use Cases and the IoT in Healthcare
--Hospital Held Hostage: What to Do During a Ransomware Attack
--HIPAA Compliance Audits Round 2: Are Your Business Associates Making You Vulnerable?

High Tech

Kristen effortlessly turns dense, complex technical information into engaging, accessible content for a wide variety of business, marketing, and technical clients on both the B2B and B2C platforms. She's written hundreds of blog posts, web pages, and white papers across industries with a focus on digital marketing, cybersecurity incident and disaster response planning, and HIPAA compliance. Her recent projects have covered everything from the October 2016 DDoS attack and cloud-based IoT risks in healthcare to unified incident response and cloud stack security issues in SaaS, PaaS, and IaaS. When she has a rare break from writing about cybercrimes, she takes on low-carb pizza crusts and offshore sailing to Cuba.

Kristen's recent titles include:
--A Matter of Life or Death: HIPAA, Cybersecurity, and the Mobile IoT in the Healthcare Cloud
--Making Sense of Threat Intelligence: Cut Through the Noise with SIEM and Incident Response
--The Wild West of Ransomware: What to Do When Paying the Ransom Backfires
--Effective Cyberattack Defense: Correlate, Escalate, and Mitigate Damages with Unified Incident Response
--HIPAA and PCI DSS Compliance in the Cloud: How Business Associates & Covered Entities Can Cope

Kristen is skilled at crafting elegant, persuasive copy around difficult and often awkward long-tail keywords for optimum SEO competitive advantage. She tailors her writing to improve her client'?s SEO and website performance within the ever-evolving Google algorithm landscape.

Kristen's extensive research and writing experience along with a passion for cybersecurity, digital marketing, and SEO strategy mean her clients get the best of both worlds when it comes to content: thoroughly researched, 100% unique content that is compelling, on point, and skillfully crafted for her client's business content strategy needs. She looks forward to helping her clients reach their content-driven goals.

Manufacturing

Kristen has completed hundreds of writing and marketing projects with manufacturing firms across the country and across industries. She takes great pride in writing quality articles that address the challenges business face and positioning America's manufacturing firms and their products as the solution.


By turning often dense, complex technical information into engaging, informative copy for her manufacturing clients on both the B2B and B2C platforms, Kristen's writing is highly effective at delivering the information customers need to drive conversions and boost profits. She has written hundreds of blog posts, website pages?, and social media posts for her clients across the manufacturing industry and on topics ranging from precision die cutting tools to motion control cable manufacturers to aeronautic foam materials.

Other

Kristen has been a small business owner since 1998. She began writing HTML in the early 2000’s out of necessity so that her sailing charter website would rank #1 in search engines. She knows firsthand that those days back in early 2000--when web content writers could simply load pages with hundreds of keywords and manhandle their way to the top of the rankings--are long gone. Always mindful of the ever-evolving Google algorithm updates, Kristen understands how important effective, natural SEO website copy is for a small business' presence online.

Kristen's content is organic and engineered with SEO in mind, but designed for your audience first—never solely for search engines. Google and the search-bots are now savvy enough to pick up and appreciate original, unique content, and they respect it. They rank for it. And you need it to move your business forward.

Finance

Kristen has written hundreds of blog posts and website pages for clients across a wide range of industries on topics ranging from reverse mortgages and Medicaid to home equity loans and auto loans for bad credit.

Product Projects

  • Blog Post1,000+
  • Article1,000+
  • Web Page500+
  • White Paper500+
  • Brochure50+

Summary of Product Experience

Blog Post

Kristen has written hundreds of blogs for clients in a wide range of industries on topics ranging from Cybersecurity and Unified Incident/Disaster Response to HIPAA Compliance in the Cloud and Enterprise Digital Transformation. She understands the unique challenges facing small and medium-sized businesses in their quest to appear at the top of the Google SERP, but she also understands that blogs should be designed for human enjoyment and, ultimately, conversions. You can lure potential customers to your site with crafty SEO, but once you get them there, your website content needs to engage, impress, and resonate with them in order to close the deal.

Kristen happily creates blogs from both a blank slate and with client supplied material. Her web pages are uniquely tailored toward each client's business goals, and based on sound research, years of writing expertise, and fine-tuned SEO strategy.
Some of Kristen's recent blog titles include:
--A Matter of Life or Death: HIPAA, Cybersecurity, and the Mobile IoT in the Healthcare Cloud
--Making Sense of Threat Intelligence: Cut Through the Noise with SIEM and Incident Response
--Enterprise Digital Transformation: A Guide to Maximizing IT Investments With Real-World Network Testing
--The Wild West of Ransomware: What to Do When Paying the Ransom Backfires
--Effective Cyberattack Defense: Correlate, Escalate, and Mitigate Damages with Unified Incident Response
--HIPAA and PCI DSS Compliance in the Cloud: How Business Associates & Covered Entities Can Cope

Article

Kristen has written hundreds of articles for clients in a wide range of industries on topics ranging from Cybersecurity and Unified Incident/Disaster Response to HIPAA Compliance in the Cloud and Enterprise Digital Transformation. She understands the unique challenges facing small and medium-sized businesses in their quest to appear at the top of the Google SERP, but she also understands that blogs should be designed for human enjoyment and, ultimately, conversions. You can lure potential customers to your site with crafty SEO, but once you get them there, your website content needs to engage, impress, and resonate with them in order to close the deal.

Kristen happily creates articles from both a blank slate and with client supplied material. Her web pages are uniquely tailored toward each client's business goals, and based on sound research, years of writing expertise, and fine-tuned SEO strategy.
Some of Kristen's recent blog titles include:
--A Matter of Life or Death: HIPAA, Cybersecurity, and the Mobile IoT in the Healthcare Cloud
--Making Sense of Threat Intelligence: Cut Through the Noise with SIEM and Incident Response
--Enterprise Digital Transformation: A Guide to Maximizing IT Investments With Real-World Network Testing
--The Wild West of Ransomware: What to Do When Paying the Ransom Backfires

Web Page

Kristen has written hundreds of website pages for clients ranging from IT Managed Security Service Providers to HIPAA Compliance Servicers to Oil Field Supply Companies. As a small business owner for most of her life, she taught herself HTML code and wrote her first web page in the year 2000--when the internet was just coming into its own as a marketing tool--to promote her sailing charter business to out of state clients. Her web page ranked first or second in Google every year for nearly a decade.

Kristen understands the unique challenges facing small and medium-sized businesses in their quest to appear at the top of the Google SERP, but she also understands that web pages should be designed for human enjoyment and, ultimately, conversions. You can lure potential customers to your site with crafty SEO, but once you get them there, your website content needs to engage, impress, and resonate with them in order to close the deal.

Kristen happily creates website content from both a blank slate and with client supplied material. Her web pages are uniquely tailored toward each client's business goals, and based on sound research, years of writing expertise, and fine-tuned SEO strategy.

White Paper

Kristen takes every opportunity to write a white paper as the chance to put her extensive IT and cybersecurity knowledge to use--or to become a subject matter expert in just about anything trending in the tech market today.

A diligent researcher, she's not afraid of research-heavy projects that run 3000+ words--and the more complex, the better. She takes great pride in turning out authoritative, marketing-friendly white papers that her clients can place on their websites to position themselves as thought leaders in their respective industries.

Brochure

Kristen's adaptive, persuasive writing style has helped clients increase their business' exposure and profitability across industries; from sailing charter businesses in Maine, to foam product manufacturers in Michigan, to leather restoration and construction companies in New Orleans.

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