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Hilary L

Writer #14981






Profile Summary
Star Rating
Completed Orders 7
Revisions/Order 0.14
Repeat Clients 0%
Last Login 9/27/2016
Location Seaside, CA
Education Masters Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Hilary is a freelance writer based in central California. From media agencies to nonprofits, she has helped numerous brands and businesses with clever, creative wordsmithery. She specializes in helping companies find their voice with copy that makes customers sit up and take notice.

From A to Z, astronomy to zoos, Hilary has written content for a diverse range of B2B and consumer-facing clients, including health, fitness, nutrition, beauty products, organic and conventional produce, real estate, professional services, recreation, government organizations, universities and community nonprofits. She also wrote on a newspaper for two years covering beats in every corner: news, features, science, the arts and more.

She has a B.A. in Journalism - Public Relations from Humboldt State University in Arcata, CA. She also has an M.Sc. in Marketing from University College Dublin Michael Smurfit Graduate Business School in Dublin, Ireland.
Specialties
Copywriting:
Advertising copy
Taglines / slogans
Product descriptions
Brochure copywriting
Marketing collateral
Bios / company stories
Website / e-blast content
Video / commercial scripts

AP Writing:
Headlines
Blog posts
News articles
Press releases
Media advisories
Official statements
Extended research
Interests
Helping businesses who help others! Outside of work, she she enjoys yoga, traveling and jogging on the beach with her black lab Anabella.
Education
UCD Michael Smurfit Graduate Business School Marketing, Master of Science

The accelerated masters program covers a wide spectrum of areas including marketing and business strategy, quantitative and qualitative market research, economic impact studies and digital marketing.


Humboldt State University Journalism - Public Relations, Bachelor of Arts

The Journalism and Mass Communication program at Humboldt State University is designed to prepare students for a career in journalism, broadcasting, public relations or a related field. It provides students with an understanding of the rights, responsibilities and role of the mass media and helps students develop better critical thinking skills. Hands-on experience is provided through internships with the student newspaper, magazine or news channel.


Projects by Industry
Non Profit

Hilary has experience writing web content, taglines, website copy, brochure copy, social media posts and press releases for several clients in the nonprofit sector.

Agriculture

Hilary has experience writing product descriptions, blogs, website content, taglines, social media content and press releases for at least eight clients in the agricultural industry, including organic produce distributors, conventional produce growers, farmers, brokers, chemical washes and wineries.

Education

Hilary has experience writing press releases, website copy and more for the University of California Observatories, a multi-campus astronomical research unit headquartered at UC Santa Cruz. She also had experience covering university sports, features, arts and breaking news for a campus newspaper.

Health

Hilary has researched and written about healthy eating, yoga and transition dieting for niche blogs and newsletters.

Projects by Asset Type
Advertisement

Hilary has experience creating copy for print ads, digital ads, bus ads and more for a wide range of industries including organic produce growers, research institutions, a housing authority and a zoo.

Article

Hilary wrote 1-2 articles a week for two years on a newspaper for every beat: sports, breaking news, finances, the arts and more.

Brochure

Hilary has experience writing advertising copy in a handful of brochures for an organic produce grower, zoo, housing authority, research institution, nonprofit fundraising event and more.

Projects By Expertise
Journalist

Hilary has written press releases and newspaper articles in a range of subjects including news, features, science, the arts and more.

Copywriter

Hilary has experience creating copy for print ads, brochures, testimonials, video scripts, website content, marketing collateral and digital ads for a wide range of industries including a housing authority, organic produce growers, research institutions, a zoo and more.

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