After graduation, Whitney found herself chin deep in family. Married with a son and another on the way, she decided that joining the workforce was not the best way to meet her family’s needs. Besides, she didn’t want to spend her time making someone else rich off of her ability and expertise. So she created a business. And with the knowledge she gained in that endeavor she began helping educate others on how to be successful. Below is an excerpt from a piece she contributed regarding analytics and CRM data integration.