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Catherine M

Writer #14811

Profile Summary
Star Rating
Completed Orders 2
Revisions/Order 0.50
Repeat Clients 0%
Last Login 10/21/2016
Location Gilbert, AZ
Education Bachelors Degree
Status Available
Asset Type
Summary of Experience
Catherine is a full-time marketing professional in the greater NYC area and currently works for the recruiting industry. She has delivered marketing presentations and recruiting solutions to billion-dollar fashion clients, Wall Street investment banks, telecommunications giants, and data management firms. Her market research covers trends and news within financial services, regulatory compliance, data management, and emerging technology. She authors marketing materials, in-person and downloadable presentations, job descriptions, company briefs, white papers, and content for her company blog.

Catherine has additional experience in lifestyle writing for magazines and blogs. A native of New Zealand, she has blogged on her travels throughout the Middle East, Europe, North America, and the South Pacific. A prolific cook, she loves food writing and photography, with a special fascination for northern Italian, farm-to-table, and New Zealand cuisines.
BUSINESS: Marketing, recruiting, staffing, human resources, insurance, financial services, regulatory compliance, and sales.
LIFESTYLE: travel, food, general lifestyle, how-to, opinion, and blogging.
Literary fiction, good espresso, medieval history, Boston, food writing, New Zealand, food blogs, photography, Italian culture, sewing, improv theater, rhetoric, literary theory, journalism, travel, Middle Eastern cuisine, Dante, military history, millinery, poetry, Italian cuisine, French cuisine, gourmet ingredients, medieval combat, literature, classics, sports, outdoors, classical music, flute, and ballroom dancing.
Bucknell University Aug 2007 – Dec 2010
Creative Writing, Economics, Bachelor of Arts

Catherine holds a BA from Bucknell University, where she double-majored in economics and English with a concentration in creative writing. She also holds a minor in Italian Studies. Catherine pursued her degree as an Arts Merit scholar, a writing scholarship awarded to three students per class year.

Catherine was heavily involved in literary activities during her time as an undergraduate, acting as president of the largest writing-focused club on campus, hosting prospective creative writing students, conducting poetry readings, and organizing literary events on campus.

Università di Bologna Jan 2009 – Jun 2009
Italian Studies,

Catherine spent one semester studying abroad in Bologna, Italy as a student in BCSP (Bologna Consortial Studies Program). BCSP is a full-immersion program that requires fluency in Italian as a program prerequisite. Students take a full course load of classes at the Università di Bologna alongside native Bolognesi college students. Catherine's areas of study included Italian music, European economics, and Italian cultural studies. She received high marks in all classes.

Honors and Awards
Stadler Center Annual Literary Prizes Jan 2011
Catherine has won prizes three times in West Branch's annual literary contest for fiction: first place in 2011, second place in 2009, and first place in 2008.

Association Memberships
Sigma Tau Delta Dec 2009
Sigma Tau Delta is an English honor society for students. Established in 1924 to confer distinction for high achievement in English language, literature, and writing, it is dedicated to fostering literacy and all aspects of the discipline of English. Sigma Tau Delta is the second largest member of the Association of College Honor Societies (ACHS).

Projects by Industry

Catherine works full-time in the staffing industry as an executive recruiter and marketer. Her client portfolio includes Wall Street investment banks, technology companies, and billion-dollar retail clients.
Catherine spearheads her firm's marketing activities and coordinates the content team. She writes marketing materials, presentations, blog content, and job briefs. Her market research focuses on emerging business trends and technology, such as data analytics, big data, staffing trends, financial regulatory compliance, and data management software.
As a recruiter, she interfaces with clients, negotiates salary requirements, conducts interviews, and manages the hiring process from start to finish. She specializes in solutions for financial services and retail, although she has worked with clients in healthcare, technology, telecommunications, and fashion.


Catherine cooks in a sunny southern New Jersey kitchen. She develops recipes around uncomplicated ingredients that focus on technique, terroir, and experience. Her signature “Two-Ingredient Tuesday” recipe series highlights refined dishes with deceptively simple ingredients: fresh pasta, marmalade, farmhouse ricotta, and caffè corretto.
She has a fascination with northern Italian cuisine from studying abroad in the city of Bologna. Her style also draws heavily from her childhood in New Zealand. She's up to date with restaurant trends, top chefs, and food writing across the Northern and Southern hemispheres.
In addition to her blog writing, her experience includes recipe development, food styling, DSLR food photography, blog layout, and food photo editing.


Catherine worked for 5 years in insurance at the agency level, marketing personal and commercial insurance products. During this time, she worked as a freelance writer and authored many articles on insurance, banking, business, and personal finance. She received her Personal & Commercial NY insurance license in 2009 and has special expertise in insurance products for small businesses.


In her time as an executive recruiter, Catherine has interfaced with directors and C-level executives across many industries: investment banking, regulatory compliance, technology, telecom, apparel, manufacturing, software, and more.

In addition to instructional content designed for the average employee, Catherine delivers high-level original business content built to appeal to an executive audience.

Projects by Asset Type
White Paper

Catherine authors whitepapers in conjunction with the analytics team of her firm. Using client data provided by the technical team, she collaborates with them to identify their conclusions, then designing and writing the whitepaper content. She focuses primarily on whitepapers that highlight technical or analytical solutions and services.

Blog Post

Catherine has blogged since 2008, both recreationally and professionally. Her lifestyle blog writing focuses on food and recipe development, international travel, and other general lifestyle topics. She has managed professional company blogs and writes on topics related to the executive recruiting industry, including financial services news, staffing trends, social media recruitment tools, data management software, and emerging technology.

Projects by Writing Style

Catherine has written many a blog post on food, lifestyle, and world travel. She has also blogged professionally for a range of industries, bringing a refreshing and down-to-earth voice to more formal subjects, such as finance, technology, and current events. If you have a subject, she'll make it interesting to your audience.


Humor is a big seller in today's markets powered through social media. Customers (especially millennials) demand a down-to-earth perspective and conversational tone. A good laugh equals big dollars, so why should your marketing content be stuffy? Catherine is a proud millennial who gets the in jokes and knows how to tell a good story through product marketing or engaging blog posts. Bonus points if you like irony -- she's originally from New Zealand and has dry British humor down pat.


Catherine worked for four years as the chief copy editor for The Bucknellian, her weekly campus newspaper. In addition to copy editing, she writes freelance journalistic pieces covering a range of subjects, including finance, business, opinion, current events, travel, and special interest pieces. She currently reports on news within the financial services world on her company blog.


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