Isaac has worked a full time position writing product descriptions for online and catalog retailer. These included items from a huge assortment of product categories including soft and hard lines. Sell points for each product ranged from quality and affordability represented in private labels to cool, collectible products like genuine military surplus. Initial product information was supplied by a network of buyers, and supplemental research carried out on his own when necessary. He has the flexibility to write either short or long-form, depending on the strengths and positioning of the specific product.