Lynn was a Realtor, with the GRI designation. She listed and sold residential properties, working with sellers and buyers. She has created websites for real estate agents, written content, brochures, flyers, and ads. She understands sales and marketing as it relates to sellers and buyers of real estate property. She also understands that different types of properties require different presentations. As with any marketing, it's important to know the prospect, their wants and needs, their fears and concerns, so that these can be addressed. Since real estate transactions are relationships, the agent's personality is also part of the brand.