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Lynn K - Newsletter Content Writer

Star Rating 5 Stars
Last Login 10/17/2016
Location Bozeman, MT
Education Bachelors Degree

Summary of Newsletter Content Experience

Lynn can set up the initial account, with either an RSS feed from the website or individual email blasts. She helps the client determine a strategy for their newsletters and a calendar for publication. She creates consistent branding throughout the campaigns and personalizes the emails that are sent after sign-up. She works with the client to make the experience optimal for the subscriber, which might mean offering a bonus for signing up, or managing a drip campaign. She also analyzes the open and response rates, clickthroughs and bounces for the most effective results.