Join Now to View Penney K's Full Profile, and Access 10,000+ Other Profiles!

Penney K D

Writer #14467

Profile Summary
Star Rating
Completed Orders 0
Revisions/Order N/A
Repeat Clients N/A
Last Login 10/20/2016
Location Las Vegas, NV
Education Masters Degree
Status Available
Asset Type
Summary of Experience
Creative and business-savvy marketing and communication professional with 30 years of progressive experience across a broad range of marketing functions and diverse industry segments. Proven ability to combine vision, creativity, strong business acumen coupled with time management to get your project completed on time.

Recognized industry leader specializing in trade show, hospitality and diversity marketing. Experience: Twelve years of experience in video production writing product scripts and descriptions; Ten years of specialty writing in the hospitality and travel industry; eight years of industry analyst research on consumer insight for a specialty magazine based in the UK on US market trends.

4 years of broadcast journalism at college radio station. One of the 1st women to graduate with a degree in journalism from NYU. Undergraduate and Graduate Annenberg Scholar.
Penney specializes in well researched journalistic style but can write creatively and conversationally.

*Blog Posts
*Business articles
*Industrial scripts
*Travel writing
*Creative writing
*Informational content
*Instructional content
*News articles
*Product descriptions
*SEO / keyword placement
*Website copy and/or Editing.
*Speech writing
*Social Media development
*Corporate communication
*Branding Materials

She's very active on Twitter.
Travel; video games; community gardening; reading; Bloody Marys, alternative housing design (tiny houses, dome homes, industrail hemp)
Stern School of Business Aug 1989 – Jun 1992
Marketing, MBA

Executive MBA program. Annenberg Scholarhip.

New York University Aug 1973 – Jun 1976
Journalism, BA

Annenberg Scholar. Interned at the Ford Foundation.

Honors and Awards
Gold – Video/Marketing, Service Dec 2013
Penney was part of the creative team on the industrial video for "Gorilla Conferencing"
She was part of the scripting team and provided the final script edits.

This video also won the following awards:

*Hermes Creative Awards 2013:
Gold – Website Element/Web Based Multi-Media
Gold – Video/Corporate Image

*Summit Creative Awards 2014:
Bronze – Brand Content: Video/Film/Movies

*Communicator Awards
Award of Excellence – Rich Media B2B
Award of Distinction – Viral

Gold - WebVideo Marketing Nov 2013
Penney was the script writer for the team who created the Florida Light and Power industrial video called "Fibernet"
This video also won

*Interactive Media Awards Outstanding Achievement – Telecommunications

Bronze – Online Video Nov 2012
Penney was part of the team that created a non-profit video "Texas Holdem Charity." She was the script writer and editor.

This video also won the following awards:
*Telly - Bronze – Commercial
*Horizon Awards - Bronze – Advertising/Online Ads
*Hermes Awards - Honorable Mention – Website Element, Interactive Capabilities
*Communicator Awards - Award of Distinction – Online Video, Social Responsibility
*Interactive Media Awards - Best In Class – Charity
*Interactive Media Awards - Outstanding Achievement – Marketing

Projects by Industry
Real Estate

Hired to write unique descriptions of homes for sale to set listing agent apart from her competition. Wrote scripts for those 500K plus units stand alone videos used on the company website. Content marketing for social media - highlighting each home. Created additional related content about community and the general real estate industry though research and data driven analytics.


Trade show industry writer for various publications. Wrote reviews of trade events across seventeen different industries. Created usable content that could be pulled into presentations, sales pitches and social media. Attended over 70 events per year since 2004. Most of them were repetitive and the biggest challenge was finding something - technology or product that would make it exciting year after year.


Given over 10000 photos collected in two years, the directive was to produce two years of travel content for a website using a 1st person narrative going only by notes. A fictionalized account of a globe traveling crew. The website was actually used to promote the client's production companty but wanted authentic "stories" that would address the adaptability of their crews as well as antedotal blog posts to make it flow.

Projects by Asset Type

Working in the trade show industry, besides video, clients wanted something they could use in direct mail. Taking their business and distilling it down to an interesting 6 to 8 page brochure was somewhat of a challenge in that there was prep work involved on their industry as well as looking at their competitors so our language would set theirs apart.

Blog Post

Content creation for both internal and external clients for their blogs. This included maintaining a content calendar so there was no duplication. Outlining snippits that could be cross posted in social media. Consistent keywording for ranking.

Direct Mail

Wrote copy for letters, post cards and brochures. Most of the direct mail pieces involed initial creation or editing from previously used documents but updating the language. Also started a Thank You card service where we used standard language but hand wrote each card to a webinar attendee.

Projects By Expertise

Penney has authored video scripts, articles, blog posts, newsletters, website copy. speeches, and press releases for small to medium sized companies and sole proprietors in a variety of industries. She can work in a variety of voices, from conversational and casual to authoritative to instructional.


Penney has written journalistic articles for magazines, news organizations, print and web publications. Some publications include BBC America (2015-2016 -Analyst/scripting for American election coverage) , AD-Map Consumer Insights, WARC, Meio & Mensagem (Ad Age: Brazil), and The Lucky Dragon Casino. She excels in delivering engaging content but using the principals of journalism - the five W and H.

Technical Writer

Penney has completed many prodjects that required technical messaging and scripting Because of the nature of this writing, in some cases it was requested that she also create an "elevtor pitch" so the language was consistent across all departments in the company. This messaging has been used in various assets such as blog posting, corporate communications, press releases and marketing materials.

Projects by Company Size
Small Business

Sometimes a client exhibiting at a trade show doesn't have a marketing department. To fill this niche they needed someone to be able to step in and assist on a project by project basis. Sometimes it was as simple as writing a press release. Othertimes it was creation of content for an entire website along with providing a template for page/post structure.


Samples are visible to logged in clients. It's free to get started and view this writer's full profile.







Reviews are visible to logged in clients. It's free to get started and view this writer's full profile.







Endorsements are visible to logged in clients. It's free to get started and view this writer's full profile.