Trained as a direct response copywriter, Ingrid possesses a relational writing style which literally "speaks" to the reader. Of course, copywriting is designed to move the reader to action, and she has a clear history of writing for small to medium-sized businesses, as well as national and even global faith-based and community-relations organizations. Beyond that, Ingrid C also writes search engine optimized (SEO) articles for newsletters and blogs. Her experience with newsletters extends to both a non-profit organization with national scope as well as a faith-based organization with global presence. (She was the editor of the latter newsletter for 2-1/2 years.)
As a writer, she has a knack for taking in the overall message, then delivering it to the intended reader in a clear, direct yet relational manner. Her clients have appreciated the non-forced approach to SEO as well as her ability to make the words (on paper or online) come across in a manner that seems as if the marketer was actually conversing with them. Thus, she is sought after, again and again, for projects ranging from e-books, ghostwriting, newsletters, direct response marketing copy, business letters, resumes and cover letters.
She is responsible with deadlines and with really making the effort to understand the client's overall needs and goals first.