Trained as a direct response copywriter, Ingrid possesses a relational writing style which literally "speaks" to the reader. Of course, copywriting is designed to move the reader to action, and she has a clear history of writing for small to medium-sized businesses, as well as national and even global faith-based and community-relations organizations. Beyond that, Ingrid C also writes search engine optimized (SEO) articles for newsletters and blogs. Her experience with newsletters extends to both a non-profit organization with national scope as well as a faith-based organization with global presence. (She was the editor of the latter newsletter for 2-1/2 years.)
As a writer, she has a knack for taking in the overall message, then delivering it to the intended reader in a clear, direct yet relational manner. Her clients have appreciated the non-forced approach to SEO as well as her ability to make the words (on paper or online) come across in a manner that seems as if the marketer was actually conversing with them. Thus, she is sought after, again and again, for projects ranging from e-books, ghostwriting, newsletters, direct response marketing copy, business letters, resumes and cover letters.
She is responsible with deadlines and with really making the effort to understand the client's overall needs and goals first.
While Ingrid C specializes in conversational copy, she can deliver a more formally written piece in accordance to the client's overall goals. She is also very adept at creating search engined optimized articles in which keywords are naturally worked into the piece. This writer's range is limitless, with experience in newsletters, direct response copy, business letters, resumes and cover letters... and any writing which requires you to take a not-so-conventional approach. She is well-versed at getting you noticed on paper.
I love all things related to animals (dogs and horses, especially), relationships, independent restaurants and fashion.
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