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Profile Summary
Star Rating
Completed Orders 1,813
Revisions/Order 0.17
Repeat Clients 37%
Last Login 9/24/2015
Location Riverdale, GA
Education College Diploma
Status Inactive
Endorsements
Blog Post10
Article5
Insurance4
Web Page3
Health3
Banking2
Beauty2
Construction2
Industry
Asset Type
Expertise
Experience
Summary of Experience
Trained as a direct response copywriter, Ingrid possesses a relational writing style which literally "speaks" to the reader. Of course, copywriting is designed to move the reader to action, and she has a clear history of writing for small to medium-sized businesses, as well as national and even global faith-based and community-relations organizations. Beyond that, Ingrid C also writes search engine optimized (SEO) articles for newsletters and blogs. Her experience with newsletters extends to both a non-profit organization with national scope as well as a faith-based organization with global presence. (She was the editor of the latter newsletter for 2-1/2 years.)

As a writer, she has a knack for taking in the overall message, then delivering it to the intended reader in a clear, direct yet relational manner. Her clients have appreciated the non-forced approach to SEO as well as her ability to make the words (on paper or online) come across in a manner that seems as if the marketer was actually conversing with them. Thus, she is sought after, again and again, for projects ranging from e-books, ghostwriting, newsletters, direct response marketing copy, business letters, resumes and cover letters.

She is responsible with deadlines and with really making the effort to understand the client's overall needs and goals first.
Specialties
While Ingrid C specializes in conversational copy, she can deliver a more formally written piece in accordance to the client's overall goals. She is also very adept at creating search engined optimized articles in which keywords are naturally worked into the piece. This writer's range is limitless, with experience in newsletters, direct response copy, business letters, resumes and cover letters... and any writing which requires you to take a not-so-conventional approach. She is well-versed at getting you noticed on paper.
Interests
I love all things related to animals (dogs and horses, especially), relationships, independent restaurants and fashion.
Education
AWAI and Other 4-Year University BS Degree

This self-professed wordsmith earned her Bachelor's Degree in the field of education. Her reports and communication skills have always been highly regarded by professors, peers, co-workers and friends.


Honors and Awards
NONE Unfortunately, the awards this writer has currently exist in her mind, but she promises to keep you duly updated once they manifest to the rest of the world!

Association Memberships
NONE Thus far, Ingrid has not yet joined any professional associations related to writing. That doesn't mean that this fact will remain, but for now, nothing to tell.

Certificates
NONE NONE
Unfortunately, there's nothing to submit in this arena, as this writer has no writing-related certifications to tell you about (yet).

Projects by Industry
Insurance

While insurance is viewed by many as a necessary--but far from entertaining--topic, the ability to convey strengths, benefits and considerations in a reader-friendly manner is especially appreciated in this industry. Ingrid's ability to convey factual, keyword rich articles to educate consumers in just this manner is the reason we return to her again and again.

Relationships

Because relationships run the gamut from romantic encounters to parent/child relations, friendships and the like, writing about relationships must be informative yet entertaining. Ingrid manages to strike a wonderful balance of useful tips and comic relief (which we all need in dealing with difficult relationship challenges. She is about to begin a ghostwriting project on responsible parenting in addition to writing articles which have been published mainly through blogs.

Entertainment

In writing for entertainment blogs and other celebrity gossip outlets, Ingrid does a great job of providing timely, relevant information. Further, her ability to work keyword relevance into the articles in the most natural manner possible makes for entertaining, yet well-optimized articles.

Projects by SEO Skill
SEO Keyword Requirements

Managing to offer clients Search Engine Optimization, with specified keywords worked into the piece as naturally as possible, is a strength that Ingrid has demonstrated consistently for various clients. Many have noted how easily the keywords or key phrases have been worked in and appreciate the feeling that the piece was not forced but instead was well-crafted according to their needs.

Title/Meta Descriptions

The ability to write a succinct meta description to capture the reader's attention and draw them into the website has been a strength Ingrid has consistently demonstrated. In fact, many clients have expressed appreciation for how well she follows directions for the meta descriptions as well as how well she works within industry-accepted lengths for the meta tags.

Projects by Asset Type
Book

Though ghostwriting involves capturing the thoughts of the author, it takes a lot of listening and comprehending--along with a certain flair--to bring the ideas to life. Ingrid is well-able to handle these types of projects and has, in fact, been asked to ghostwrite a book on responsible parenting.

Copywriting

Web-copy: kintupsrecords (site to be published 10/10); Direct Mail--Tony Bryant Foundation, Communities First Association, Open Arms Ministries, Lloyd Daniel Group, Evangelism Explosion

Newsletter Content

Ingrid's ability to communicate a content-rich and consistent message in a conversational tone makes her well sought after for newsletter projects. She has experience writing newsletter content for various organizations (mainly non-profit organizations) in both print and digital formats.

Projects By Expertise
Copywriter

As a copywriter, Ingrid has worked with a number of different organizations including religious organizations, recording artists, art coaches, counselors, non-profit organizations as well as for-profit entities large and small. Her copywriting has been used on flyers, direct mail packages, squeeze pages, web pages and other business correspondence. She excels at capturing the overall message and delivering it distinctly and candidly in a manner that builds the relationship with the reader.

Projects by Writing Style
Conversational

Ingrid's writing is known for it's conversational-style. In fact, her articles and direct response pieces get right to the very heart of what you're thinking, bringing those thoughts to the written word like a well-crafted conversation. Her clients have appreciated the candor and clarity she brings to her writing, as well as the fact that it tends to invite the reader into relationship.

Trained in copywriting at AWAI, she has also studied under some of the industry greats, including the infamous Ted Nicholas. She is a true student of the written word, having discovered her talent for writing as a child. Thus, she marries the concept to persuasive writing techniques to gain a response marketers would be proud of. She has been hired to write for various types of organizations, some with global scope, and she continues to gain new clients due to her professionalism, style and ability to get results.

Promotional

Promotional Pieces sometimes require the artist, instructor or speaker to tell a bit more about themselves in order for client's to gain interest, not only in their work, but in the person behind the talent. Ingrid's promotional writing for acclaimed speakers, local performers, presenters and coaches has opened the door to new clients looking to hire someone for a workshop, concert or speaking engagement. Past clients have praised the way she presenting them, calling her statements both "intuitive" and "genius."

Her approach is based on the concept that people do business with other people. Thus, she approaches promotional pieces with the client's goal in mind, but also with the overall goal of giving a potential client a feel for the client's personality, expertise and experience. She enjoys the delight that client's feel, as many are not great at marketing themselves, though they are quite knowledgeable about their respective subject matters. Thus, they continue to refer her, again and again, to other speakers, workshop presenters, coaches, musicians/singers, consultants, etc.

Projects by Company Size
Large Business

Writing for global organization with highly-recognizable name in their industry. The writing for this organization was specifically linked to direct-response (i.e., with the expectation of action from the reader), both online and off.

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