Joshua has spent most of his professional career helping to build startups and grow small businesses through the power of content marketing. This profession has become a deep passion and is a primary reason why he has become a freelance content writer and marketing consultant.
He has successfully built out and operationalized the content marketing process for his own startups and has helped operationalize the content marketing efforts of other small businesses. He believes that content marketing is about marketing smart but with heart. There must be a systematic process that is well documented and implemented in order release consistent content that converts buyers. At the same time, Josh stresses the need for empathy and deep understanding of how you can help buyers. Together, a systematic content marketing process that is created with a desire to add value to the buyer builds evangelistic relationships with your customers.