Joshua is an entrepreneur by heart and is currently building two startups with big dreams. Each startup expresses a passion he carries in his life. Shortly after graduating from the University of Utah with a Bachelor’s degree in Entrepreneurship, Josh and his family bought an old Suburban, renovated an even older Airstream, and took to the road to start their first entrepreneurial adventure. An unusual first startup, Josh and Emily decided to head to Montana, buy some land, and live off the grid as they learned firsthand how to live a self-sustaining, off-grid lifestyle. The startup idea? Teach and educate thousands of like-minded individuals to grow their own food, store their own energy, build their own homes, make their own clothes, and live a more simplified life. This is Simplified Four.
Though Simplified Four has big ambitions it does not yet have big profits. Josh provides for his family as a content marketing consultant and content writer. This is also one of Josh’s deep passions as he deeply enjoys marketing smart with heart. There is no better way to market than through content that adds value to your buyer while building a story that is memorable and shows sincerity. You can’t fake good content marketing, and this is why Josh labels his style of marketing, “Smhärt”. Market smart with heart and your business will stand the test of time, making the positive difference you wish it to make.
Josh specializes in creating long-form blog posts and other content types that add value to a focused buyer persona. His content is well-optimized for SEO, but he understands that the ultimate goal is converting buyers into evangelical customers. Josh also understands the whole content marketing process. Creating a piece of content is only one part of the process. He also excels at promoting content, building social engagement through his and someone else’s content, and doing the research to know his audience.
A generalist by nature, Josh loves to learn how to do just about everything himself. Josh spent most of his time growing up on the Wasatch Front mountains near Salt Lake City, Utah. There he skied, hiked, biked, and in general enjoyed the mountains in whatever way he could. That sparked an interest for sustainability later in his life which is a topic he often finds himself writing about. He also enjoys the concept of life-hacking, especially the idea of creating your ideal life situation through entrepreneurial endeavors; this is another topic he often finds himself writing about. Overall, Josh is interested in anything people have done to create a fulfilling life.
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