Writer #13416
Kansas City, MO
5 Star Rating
12 Love Lists
5 Clients
9,000 Words
With more than three decades of experience writing for clients in industries ranging from human and animal health to hospitality, retail, manufacturing and commercial film production, Christopher has developed award-winning print advertising and collateral materials, broadcast and non-broadcast advertising, websites, books, SEO articles, public relations communications and movies. Christopher's recent projects include online product category descriptions for a major shoe retailer, video scripts for an international provider of business software, print advertising for a local golf course and catalogs for a barbecue vendor that has been rated #1 in the country by Zagat.

Highlights

Orders
11
Last Login
12/9/16
Samples
6

Industry Projects

  • Manufacturing500+
  • Health100+
  • Pets100+

Summary of Industry Experience

Manufacturing

Christopher has written advertisements, brochures, websites and many other materials for manufacturing companies making everything from screen printing inks and equipment to furniture, animal health products, and pre-engineered buildings. His clients have included Oklahoma Fixture Company, Hill's Pet Nutrition, National Graphics, Wilflex, Butler Manufacturing Co., American Ultraviolet Company and many more. Whether the process and product are straightforward or intricate and complex, Christopher knows how to bring out the features and benefits that sell.

Health

The author of many articles on health and the healthcare industry as well as the writer of health-related print advertisements, websites, blogs, videos and other communications, Christopher has a strong background in the area. He has written for Oncimmune Inc., a maker of cancer tests; bioMérieux Inc., a manufacturer of medical diagnostic equipment: Sigma Diagnostics, a manufacturer of medical tests; Kansas City University of Medicine and Biosciences; Our Health Matters and more. He has authored blogs telling the stories of lung cancer patients, print ads and brochures to sell diagnostic equipment to hospitals and clinics, videos demonstrating the features and benefits of medical equipment; and websites to bring new medical products to market. He has also written magazine stories about health problems and the people who deliver health care.

Pets

Christopher has written for animal health and nutrition product manufacturers and providers including Hill's Pet Nutrition, VetCentric, Royal Canin, Nutramax Laboratories Inc. and Bayer Corporation. He has developed concepts for and written print advertisements and collateral pieces, including brochures, product manuals, newsletters, posters and other communications concerning products for dogs, cats, horses and even fish. His experience in new-product introductions as well as ongoing advertising, promotion and technical documentation is extensive.

Product Projects

  • Direct Mail100+
  • Script/Video100+
  • Web Page50+

Summary of Product Experience

Direct Mail

Direct mail is still an important way to communicate with potential customers and stakeholders. The key to success is understanding the audience. Sometimes short and sweet is best. Sometimes more detail works. Christopher has written direct mail for non-profits and for-profits of many kinds. Among his greatest successes was a simple letter for a mental health agency that garnered a response rate of more than 50 percent. He has developed the ability to communicate messages in a way that encourages action.

Script/Video

Christopher has written dozens of videos and TV commercials on behalf of clients ranging from equipment manufacturers and software developers to agricultural organizations and medical diagnostic product producers. He has also written screenplays for commercial film production companies. Over the years, he has gained experience in a wide range of industries, often being called upon to translate complex ideas into easily understood concepts that can be presented in a short time. In all cases, the focus is on a presentation that is fresh, educational and fun to watch.

Web Page

The keys to a strong website are clarity and brevity, and Christopher has mastered the art of achieving both. He has written websites for companies large and small, from a few pages to hundreds of pages. His clients have included national and internationals companies as well as mom-and-pop shops. He enjoys working with Web designers and programmers to come up the best solution for every kind of business or non-profit organization. In every case, he takes the time to understand the client's business and the goals for the site and to construct a narrative that achieves those goals.

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