With more than three decades of experience writing for clients in industries ranging from human and animal health to hospitality, retail, manufacturing and commercial film production, Christopher has developed award-winning print advertising and collateral materials, broadcast and non-broadcast advertising, websites, books, SEO articles, public relations communications and movies. Christopher's recent projects include online product category descriptions for a major shoe retailer, video scripts for an international provider of business software, print advertising for a local golf course and catalogs for a barbecue vendor that has been rated #1 in the country by Zagat.
Website copy, blogs and SEO: Christopher has written website copy for railroads, software companies, retailers and other organizations with attention to search engine optimization and readability. He has also contributed many SEO articles for clients doing business on the Web. Christopher's ability to grasp complex subjects and convert information into readable prose has been important in developing blog posts for clients in technical areas such as blood testing for cancer detection.
Print advertising and collateral: The need for print advertising as well as brochures, flyers and other collateral materials still exists, and Christopher has written copy for thousands of them. The work includes brochures for banks and real estate organizations, print ads for business-to-business and retail clients, posters for medical equipment manufacturers, booklets and newsletters for animal health product manufacturers and many other printed items.
Video scripts: Christopher has written video scripts about the history and greatness of golf for a national golfers' organization, to engender employee excitement for a regional supermarket chain, to tout product benefits to corporate decision makers for an international software company, to demonstrate the clean power of soy diesel for an agricultural organization and many other subjects for clients large and small. Always the goal is to provide an end product that sells a message and/or product well.
Christopher is an avid bird watcher and fan of professional baseball and football as well as college basketball. He writes for fun as well as a living.
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