Krista holds a Bachelor's degree in Integrated Public Relations. She has worked in the communications field since March of 2007, working across a variety of industries including, travel, financial, automotive, orthodontics, trucking, HVAC, mechanic, electrical, EMS, culinary, cosmetology, dental, welding and criminal justice. She has held positions as a marketing coordinator for an international management company, reporter/staff writer/columnist with a local newspaper, public relations and communications coordinator with a national financial institution and content strategist for a local digital marketing agency.
Krista has written for and has been published locally, nationally and internationally - from a hometown local newspaper to an international travel magazine. She has also written SEO-optimized website content, articles, newsletters, press releases, blog posts, promotional pieces, etc. Throughout her career, Krista has strived to produce engaging and effective content. With effective research, she has been able to produce strong and results-driven content across a large variety of industries.
A passionate writer since she was a young age, Krista dreamed of becoming a journalist - a dream that she proudly achieved. Her experience, passion and creativity show every piece as she aims to make each project unique.
Website content Blog posts Search engine optimization (SEO) Press releases General articles Newsletters Product descriptions Re-writes Copywriting Creative writing
Krista is a Varsity cheerleading coach, former personal trainer and avid gym-goer who enjoys all things fitness. She loves to compete in bodybuilding and fitness shows annually and enjoys creating new recipes that fit within her healthy diet and lifestyle. Krista also enjoys modeling and photography, as she enjoys being both in front and behind the camera.
About 3 years ago she opened a women's online clothing boutique, where she sells a variety of women's clothing, accessories and shoes. Krista worked with a developer to create the website, wrote the content and launched it with a lot of success. She is currently in the process of overhauling the site. Creating a more sleek, user-friendly design that is easy to shop on a mobile or desktop device.
Krista is a dog-lover. She has helped several rescues in the area raise funds to help their cause, getting local animals the veterinary and foster care that they need through local fashion shows, calendars, etc. She owns a 13-year-old black lab named Shea and has helped her brother rescue an American bulldog from Georgia named Nico.
In 2013, Krista purchased her first home. She enjoys completing home improvement projects and spends a lot of time working in her yard.
When she isn't writing, working out, competing, coaching or spending time with her dog, she enjoys taking time out to read, travel, and spend time with friends.
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