As a self-employed freelance writer Frank has published over 500 feature articles, advertorials, opinion pieces, personality profiles and other items for print and online media including magazines, newspapers, web sites and blogs. In a brief stint with a Savannah, Georgia based business journal he planned out content and developed network of regular sources and potential advertisers to create a four-page South Carolina Lowcountry regional section, and wrote most of the articles. Additionally, Frank co-authored, edited and published two non-fiction, spiritually based books for which he also wrote a sales landing page and drip email campaign to market and sell the books. Lately his work is mostly focused on digital content and marketing or public relations programs. Some current and recent clients and projects include:
Client: Brad Wilson, Broker/Partner, Charter One Realty, Hilton Head Island, SC: Helped increase inbound calls from a quarterly newsletter using a fresh creative concept and professional copywriting. Now developing a comprehensive digital marketing platform employing email, web, social media and programmatic ads for this top-producing real estate agent in the Hilton Head Island market.
Client: ContentMX, Needham, MA: Currently working on a blog post series positioning a healthcare communications agency as a thought leader in the Life Sciences industries.
Client: DTM Agency, Hilton Head Island, SC: Helped a craft rum micro-distillery sell out its first-run batch with a P.R. campaign (press release and media follow up) garnering three local TV appearances, a front page Sunday newspaper feature story, and coverage in spirits trade blogs.
Client: Group 46 Marketing Agency, Bluffton, SC: Wrote B2B landing page and sales brochure copy for manufacturing logistics software developer employing a storyline technique to simulate a real-life situation that the product resolves.
Frank also shares his skills and experience with his community as a volunteer member of the Hilton Head Island St. Patrick‚Äôs Day Parade organizing committee where he serves as Media/Public Relations and Marketing Director. And he is a past Board of Directors member and Marketing Committee Chair for The Curry Foundation, a Bluffton, South Carolina 501(c)(3) charity organization.
Before diving head first into copywriting, Frank cut his marketing communications teeth as an Account Manager with BFG Communications, a Hilton Head Island based promotions agency specializing in spirits, wine, and beer brands; as a Sr. Account Executive at McCann-Erickson Detroit; and as an Associate Merchandising Specialist for General Motors Corporation Service Parts Operations.
Frank is a graduate of Villanova University School of Business wth a B.S. in Business Administration, Marketing Concentration.