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Frank D

Writer #13037

Profile Summary
Star Rating
Completed Orders 1
Revisions/Order 1.00
Repeat Clients 0%
Last Login 5/28/2016
Location Hilton Head Island, SC
Education Bachelors Degree
Status Inactive
Asset Type
Summary of Experience
As a self-employed freelance writer Frank has published over 500 feature articles, advertorials, opinion pieces, personality profiles and other items for print and online media including magazines, newspapers, web sites and blogs. In a brief stint with a Savannah, Georgia based business journal he planned out content and developed network of regular sources and potential advertisers to create a four-page South Carolina Lowcountry regional section, and wrote most of the articles. Additionally, Frank co-authored, edited and published two non-fiction, spiritually based books for which he also wrote a sales landing page and drip email campaign to market and sell the books. Lately his work is mostly focused on digital content and marketing or public relations programs. Some current and recent clients and projects include:

Client: Brad Wilson, Broker/Partner, Charter One Realty, Hilton Head Island, SC: Helped increase inbound calls from a quarterly newsletter using a fresh creative concept and professional copywriting. Now developing a comprehensive digital marketing platform employing email, web, social media and programmatic ads for this top-producing real estate agent in the Hilton Head Island market.

Client: ContentMX, Needham, MA: Currently working on a blog post series positioning a healthcare communications agency as a thought leader in the Life Sciences industries.

Client: DTM Agency, Hilton Head Island, SC: Helped a craft rum micro-distillery sell out its first-run batch with a P.R. campaign (press release and media follow up) garnering three local TV appearances, a front page Sunday newspaper feature story, and coverage in spirits trade blogs.

Client: Group 46 Marketing Agency, Bluffton, SC: Wrote B2B landing page and sales brochure copy for manufacturing logistics software developer employing a storyline technique to simulate a real-life situation that the product resolves.

Frank also shares his skills and experience with his community as a volunteer member of the Hilton Head Island St. Patrick’s Day Parade organizing committee where he serves as Media/Public Relations and Marketing Director. And he is a past Board of Directors member and Marketing Committee Chair for The Curry Foundation, a Bluffton, South Carolina 501(c)(3) charity organization.

Before diving head first into copywriting, Frank cut his marketing communications teeth as an Account Manager with BFG Communications, a Hilton Head Island based promotions agency specializing in spirits, wine, and beer brands; as a Sr. Account Executive at McCann-Erickson Detroit; and as an Associate Merchandising Specialist for General Motors Corporation Service Parts Operations.

Frank is a graduate of Villanova University School of Business wth a B.S. in Business Administration, Marketing Concentration.
Industries: Real Estate, Marketing Communications.
Media: Print (periodical), Web.
News of the Day, Marketing Communications/Advertising Industry, NCAA Basketball, NFL Football, Running 5Ks, Watersports, Golf, Health & Wellness.
Villanova University Business with a Marketing Concentration, B.S. Business Administration
Projects by Industry
Real Estate

From his experience as a sales executive for a real estate marketing publication and web site (where he produced over a quarter million dollars in sales revenue during the circa 2007 bubble), Frank developed a strong network of real estate professionals in his community. He has turned to those connections for a significant portion of his writing work since. Some of his real estate related work includes: A year-long series profiling private residential communities for a local magazine, a recurring news piece to supplement a local newspaper real estate advertising section, content for a large real estate brokerage web site re-launch, and he has been writing content for one of his community’s top producing real estate agent’s quarterly newsletter since 2012.


Frank adds the Life Sciences industry to his repertoire with a current project in progress; a blog post series for a medical communications agency that positions the agency as a thought leader in its field. The series focuses on marketing communications and education programs for pharmaceutical and medical device companies, and the relevant regulatory compliance issues that come with the territory.


Frank’s work for the technology industry includes a B2B landing page and sales brochure for a manufacturing logistics software developer and - also B2B - a web demo page for an electronic forms creation software developer and service provider.

Projects by Asset Type
Web Page

Frank has written primarily general content aimed at providing information and enhancing SEO, sales landing pages, and is currently engaged in writing blog content for various clients. For example, he wrote all of the residential community profiles for a large real estate brokerage’s web site re-design and re-launch. He has also written copy for pages with a specific function such as an online demo.

Newsletter Content

Frank has been engaged with writing copy for a top producing real estate agent in his community since 2012. The client wished to liven up his newsletter content, which had previously been mostly real estate sales data tables and some rather dry, non-professionally written copy that was not much more interesting to read than the data tables. Frank changed things up with catchy headlines (sports quotes, movie lines, etc.) and more entertaining copy, i.e., at first seeming unrelated to real estate, but compelling enough to keep the reader interested enough to keep reading until the story is tied back to the real estate topic and wrapped up with a call to action.

Projects By Expertise

Frank understands that a copywriter’s job is not merely to be cleverly creative and witty, or to win awards (not that he would turn down the latter). The copywriter’s job is to sell or persuade. In addition to having written numerous advertorials and other sales and marketing oriented works, he brings experience on the client side and as an account executive on the agency side to the table. With that, and having endured multiple sales training courses and exercises earlier in his career, he has a firm grasp on the psychology of selling and appreciates the importance of knowing and meeting client expectations. In his copywriting he employs a “picture, promise, proof” approach. That is, let the reader imagine himself or herself dealing with a problem that the product/service is meant to resolve, make a promise that the product/service will resolve the problem…then prove it. He has applied his craft to categories ranging from technology to retail to hospitality to non-profit in multiple media including print, collateral, and digital.


Frank has published over 500 feature articles, advertorials, opinion pieces, personality profiles and other works for magazines, newspapers, newsletters and web sites. He designed the content theme and developed a network of sources and potential advertisers to create four-page South Carolina Lowcountry regional section for a Savannah, Georgia based business journal. Frank also co-authored, edited, and published two non-fiction, spirituality-based books, and even wrote a sales landing page and drip email campaign to market the books.


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