Linda works with hyper-local newspaper to create and edit press releases. The public may not be aware of this critical news source but businesses should be very aware of the value that a press release has. A well written story can drive traffic to an event or create awareness. A poorly written story can be rejected, or worse, used and damage the business' branding efforts. Linda can create a story that is compelling enough to entice a news editor to use it and angle it so that the business, news source, and public appreciate the content.