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Profile Summary
Star Rating
Completed Orders 553
Revisions/Order 0.21
Repeat Clients 52%
Last Login 9/26/2016
Location Pittsford, NY
Education Bachelors Degree
Status Available
Endorsements
Article2
Blog Post1
Book1
Email Copy1
Entertainment1
Government1
Publishing1
Software1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Kevin W. has been a published writer since he was 15. With more than 30 years of experience as a writer, editor, reporter, he has written for a range of media.

His work has been published in newspapers, magazines, websites and blogs. He has worked in public affairs, writing and pitching press releases. He has served as a copywriter and editor, resume writer, social media strategist, webpage designer, business consultant, and leadership coach.

He has extensive experience in higher education, fundraising, crowdfunding, diversity and inclusion, human resources, leadership coaching, journalism, publishing, marketing, sales, writing for the web, music, social media, SEO optimization, blogging, direct mail, report writing, and white papers. He has written a range of styles: press releases, newsletters, press kits, business reports, web landing pages, brochures, newsletters, web copy, Twitter, Facebook, blogs, fundraising letters, and newspaper and magazine articles.

As a freelance writer, Kevin focuses on delivering clean and crisp copy for a variety of media.
Specialties
AP style, higher education, e-learning, webinars, news and magazine articles, blog posts, advertising brochures, advertorials, scripts, leadership coaching, human resources, employee training, sports writing, editing, social media, landing pages, solicitation letters, fundraising appeals, crowdfunding
Interests
Baseball, comic books, Star Trek, a cappella music
Education
Warner Graduate School of Education, University of Rochester Leadership coaching, Certification

Completed yearlong course in leadership coaching with an emphasis on diversity and inclusion


Carnegie Mellon University Organizational Management,

Earned a 4.0 in graduate-level course.


Bowdoin College Economics and Music, Bachelor's degree

Kevin earned a dual degree at Bowdoin, one of the top liberal-arts colleges in the country. While there, he served as editor of the campus newspaper, the Bowdoin Orient, and chair of the student association's organization funding committee.


Honors and Awards
Multiple awards Kevin has earned 11 awards from CASE for his work in website development, program design, viral marketing and best practices

Projects by Industry
Education

Kevin W. has written e-learning scripts, landing pages, emails, reports, feature and trend articles, websites, brochures, award citations, speeches and other written remarks, program analyses, advertising, solicitation emails, case statements and donor profiles.

Human Resources

Kevin W. has written for an e-learning company providing scripts for human resources in compensation, difficult conversations, terminating employees, bad attitudes and exit interviews.

Sports

As a former sportswriter and editor, Kevin W. has written athlete features, team profiles, capsules, awards copy, press releases, and analysis in high school, college and professional settings for sports including football, soccer, field hockey, cross country., indoor and outdoor track and field, basketball, hockey, lacrosse, baseball and softball.

Projects by SEO Skill
SEO Keyword Requirements

Write compelling posts that optimize the use of SEO keywords, creating copy that naturally flows but allows for search engines to find the post you want.

Title/Meta Descriptions

Kevin W. is a strong headline writer who can add pithy, compelling and attention-grabbing copy that attracts customers, keeps them engaged, and inclined to complete a call to action

Projects by Asset Type
Email Copy

Kevin W. has written email copy for sales, events, new hires, and lead generation. His words sing off the page and compel action, whether clicking through to a web page, making a donation, or asking for more information. He understands that different styles are needed for different audience types. An experienced fundraiser, he is particularly skilled at sales, marketing and fundraising emails.

Web Page

Kevin W. has written copy for a range of media: print, web, mobile, email, social media. He has written for newspapers, magazines, websites, educational clients, nutrition companies, blogs, and academic clients.

Blog Post

Kevin W. has written blog posts in sports, education, and nutrition. He creates posts that pop, with a keen understanding of Search Engine Optimization. He takes the time to learn the tone and style of the client's blog and reflect both in his writing style.

Article

Kevin W. has written articles for publication for more than 30 years. He is fluent with AP and Chicago styles and provides a clear, crisp writing style with language that brings a story to life.

Catalog

Kevin W. has written catalog copy for a broad range of industries including clothing, sportswear, housewares, exercise equipment, skin care products and sports equipment for commercial websites and online auction sites. He is skilled at providing compelling descriptions that entice readers to consider a purchase.

Product Description

Kevin W. has written product descriptions for a range of commercial and retail products, including for sports retailers, Amazon resellers, professional services providers, attorneys, contractors, intimate products and consumer goods. His work compels buyers to add items to shopping carts and complete purchases.

Projects By Expertise
Copywriter

Kevin W. has written copy for a range of media: print, web, mobile, email, social media. He has written for newspapers, magazines, websites, educational clients, nutrition companies, blogs, and academic clients.

Journalist

Kevin W. has been a published journalist for more than 30 years, writing for daily and weekly newspapers, trade magazines, and alumni magazines.

Projects by Writing Style
Authoritative

When your needs call for someone to sounds confident and clear, the writing needs to connote a tone of conviction and authority. With a background in business journalism and marketing, I can create copy that fits your desired audience and delivers the expertise you want to convey.

Conversational

Sometimes you need to create a more casual tone in your copy. I can write less formal written pieces that still deliver the core messages or information you wish to convey to customers.

Humorous

There's a fine line between funny and painful. When cheeky, comedic, clever or sly writing is needed, I can deliver. I don't take myself very seriously, but I'll take your assignment VERY seriously.

Journalistic

I had my first published byline at the age of 15, covering a state soccer tournament game. What a thrill! Since then, I'll written for more than 30 years in a range of publications: newspapers, magazines, web sites, and newsletters. The journalistic principles are the same in each, and I worship the AP style book.

Samples

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