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Last Login 10/15/2016
Location The Woodlands, TX
Education Bachelors Degree
Summary of Experience
Dan is an award-winning journalist with daily and wire service experience. As long as the coffee holds out he can meet any tight deadline!
Dan's writing experience not only includes working for newspapers but he has worked on the other side of the editorial fence in media relations and public relations. In the past decade Dan founded two hyper-local media sites both of which he built from scratch into true destination landing spots for locals looking online for sports, news and views from their community. Dan did the lion's share of the content, producing a prolific 15,000+ articles. Dan also built a social networking community on Twitter and Facebook. This rich content and dedicated fans not only drew the page views but attracted many advertisers and eventually larger investors who bought both of the enterprises. Over the years Dan has produced everything from media guides to press releases to pitch letters to magazine and newsletter articles to full-fledged manuals. Dan's client experience includes the small -- the songwriter looking to make a name in Nashville -- to the big -- Reebok, Revlon and Eckerd Drug Company. He has also worked with the trade press -- representing companies from France and Australia -- and with government agencies and NGOs. Dan and his family relocated to the Houston area in 2014 where his flexible hours allows him to be a key part of the school and soccer carpool rotation!
Dan's specialty is turning around copy on tight deadlines.
Dan and his family have season tickets to the Houston Dynamo MLS team and love all levels of soccer. He also enjoys travelling for family vacations to places such as Aruba and Sedona. When not writing in his home office -- he probably can be found binge-watching TV shows such as Downton Abbey, Ray Donovan, Homeland and Game of Thrones.
George Mason University
Secondary Education - Social Studies,
Teacher Education Certification
Dan S. completed his second education teacher certification training with an endorsement in social studies at GMU. He also worked for the Patriots sports information office writing media guides and press releases.
University of North Texas
Teacher Education - Social Studies,
Dan S. started his post-grad studies at North Texas before moving to Virginia.
University of the Pacific
Dan S. was super involved while getting his BA at UOP as he was the editor of the school newspaper, vice president of the inter-fraternity council, served as a Residence Adviser and worked for the athletic department in sports information.
Honors and Awards
Hall of Fame
Dan S. after two decades of coverage of high school sports in Virginia was nominated by local coaches to the Virginia High School League Hall of Fame under the contributor category.
Academy for Educational Development Communications Department Award
Dan S. was honored for his media relations work for AED, then the largest contractor for USAID project around the world.
Virginia Press Association Sports News Story of the Year
Dan S. started his daily newspaper career at the Potomac News in Woodbridge, Va. in style with the first story he filed for the paper (on the firing of a minor league baseball general manager) winning the Virginia Press Association sports news story of the year.
Virginai Press Assocation Sports News Story of the Year
Dan S. combined with two other reporters to cover a heart-breaking story of a teen basketball player dying on the court at his high school and it was awarded first place in the sports news category for the year.
Sterling Ridge Village Association Board of Directors
Local homeowners group helps promote and protect community.
Loudoun Boys and Girls Club Board of Directors
Dan S. was asked to join the board after his high-profile coverage of youth sports in Loudoun County.
Bloggers for Good
This group of local bloggers was a networking group that helped promote good projects in the community.
Loudoun County Chamber of Commerce
Dan S. served on the communications committee and helped produce the annual chamber of commerce business guide.
WTP Preschool President
Dan S. was elected president of this parent-run co-operative preschool.
Virginia Press Association
Dan S. was a member of the Virginia Press Association while working as a journalist at the daily Potomac News for five years.
Foreign Press Association
Dan S. lived in England and was a member of the Foreign Press Association, filing stories published in both the UK and America.
Projects by Industry
Dan has more than three decades of covering athletics ranging from the 13-15 Year-Old Babe Ruth World Series to the NFL playoffs.
At the University of Pacific and George Mason University Dan worked in the sports information departments writing content for media guides and cover live events. Dan took home two first place sports writing awards for his daily newspaper coverage at the Potomac News in Woodbridge, VA and spent three years covering the local minor league baseball team. In the 1990s Dan worked as the top freelancer for the Washington, D.C. Associated Press bureau with his coverage including the NFL, NHL, MLS as well as professional tennis and golf and collegiate athletics. In the past decade Dan combined his love of local sports and his community by building two local websites that covered all 18 varsity sports at 10 high school. Dan built the sites from scratch into 10,000+ pages of content and coordinated the activities of a dozen photographers and edited another dozen high school and college intern writers.
Dan S. is a former social studies teacher who is familiar with the educational environment. While working for Bratskeir & Co. in New York City, he helped design a consumer campaign that included lesson plans for schools and information guides for educators. For the last decade the hyper-local websites he published focused on coverage of high schools. He has also served as a substitute teacher in middle schools and high schools across all subjects.
Dan S. was the American media relations coordinator for French-based Digigram and Australian-based Tieline Technology. Both companies featured forward-thinking IP-based pro audio products. Dan S. put together press kits and represented the companies at trade shows in the U.S. Dan S. was able to produce press releases that highlighted the company and product messages but in a style and manner which allowed trade publications to plug the released straight into their publications with little or no editing.
Dan S. didn't not have a background in pro audio products prior to working with these companies but the former AP freelance journalist and New York City PR pro has a strong media relations base that allows him to quickly and succinctly promote any product and company. His journalism background allows him to tell well-written and informative stories that make for great editorial.
Projects by Asset Type
Dan has a wealth of writing news stories having worked for weekly and daily newspapers as well as a freelancer for the Associated Press.
Dan then spent a decade dedicated to building two hyper-local news sites that he founded. Posting some 15,000 pages of content, the majority of it news items, helped build the sites into popular online destinations.
Dan's experience as a journalist has helped him to transition easily into writing press releases. He says he has received enough press releases over the years as a beat writer and editor and then publisher to know what works and what doesn't work.
Dan's press release experience includes working for a boutique public relations firm in New York City as well as working for a non-profit in Washington, D.C. that was the USAID's largest contractor with $100+ million in projects around the world. Dan turned his press release writing talents into WildFire Media Relations which had clients such as Tieline Technology from Australia and Digigram from France.
In 2005 Dan was frustrated that he couldn't find the football scores for the local high school online so he and his 8th grade son developed a 4-page website and LoudounPrepSports was born. In just three years more than 10,000 pages of content were created and the popular local media site was sold to a larger company.
Dan then recreated the experience again with VivaLoudoun.com. A website that not only covered sports but education, entertainment and other news important to locals. Dan's experience has taught him how to create web pages and content that capture the readers attention.
Projects By Expertise
Dan started out in journalism in high school and was the editor of his college newspaper by his sophomore year.
He worked for a weekly newspaper and used his sources and good clips to move up to a daily newspaper where he took over a daily minor league baseball beat for three years. Dan worked for the Associated Press as a freelancer turning out stories on very tight deadlines, often writing three version for AP of each event -- an a.m. story turned in at the end of the game; a first lead write-thru of the story after gathering lockerroom quotes; and then a p.m. story with a feature lead. While the majority of his journalistic experience has come covering sports, Dan has also covered news and entertainment; and has done feature column writing.
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