Joleene self-published her first book, "Memoirs of Normalcy: Journey from Sedentary to Extraordinary" in February of 2012. The self-help book has sold thousands of copies from the shelves of Barnes and Noble, Amazon.com, and in the back of the room at various speaking engagements presented by Joleene. Joleene is also the author of two eBooks, "How To Find and Create Paid Speaking Engagements" and "How To Write a Talk That Sells." Both eBooks were published in 2015. The eBooks sell regularly through her website and solid content marketing.