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Rachel H

Writer #12583

Profile Summary
Star Rating
Completed Orders 1
Revisions/Order 0.00
Repeat Clients 0%
Last Login 2/5/2016
Location Sandy, UT
Education College Diploma
Status Inactive
Asset Type
Summary of Experience
Rachel enjoyed writing and illustrating short stories from a young age, and even then knew that the power to craft words was a magical one. She always found it incredible that with nothing but the words from her mind, she could create worlds, people, and stories of her own.

It was with this passion that Rachel further pursued writing in high school. Rachel excelled in her writing courses, and began to hone her skills. She further grew as she wrote and edited throughout college, both for her major and for pleasure.

After becoming fairly well read, Rachel turned to the online world of literature to satiate her endless thirst for the written word. She began a personal blog, and worked as an online content writer and editor for several entities.

Later, Rachel began her professional writing career working for a local company and creating ad copy, company blogs, and product descriptions for a variety of clients. She learned much about marketing, how to adjust her writing style for different applications, and how to further create an original voice and tone in her writing.

Rachel now works as a freelance writer and editor, and enjoys being a guest contributor for blogs relating to parenting, the outdoors, nutrition, music, and literature.
Nutrition, recipes and cooking, childcare, musicianship and popular music.
Outdoors, cooking, parenting, literature, and music.
Brigham Young University Aug 2010 – Aug 2014
English, Music, Bachelor of Arts

Rachel's undergraduate studies focused on English literature, including texts from America and the British Isles. Rachel learned the finer points of writing, reading, and crafting persuasive arguments during her education. Her training in grammar, rhetoric, and music have all helped create the writer she is today. During her senior year of college, Rachel completed several internships where she wrote content and interviews for a variety of businesses.

Projects by Industry

Rachel edited existing content for a children's nutrition company, and then strategized blog topics that would fit their audience. After careful research, Rachel then wrote blog articles and short webpages regarding things such as harmful preservatives in food, strategies for healthy eating, and related topics in pop culture and the media.


Rachel grew up in a very family-oriented society and neighborhood, which has given her focus on the issues families and children experience. Her first online writing job focused on children and their eating habits, and her personal blog also highlights many issues within this topic area. She also enjoys writing guest blogs related to kids and family.

Home Living

Rachel has written extensively for construction/contractor clients with audiences of middle to higher income families who are interested in remodeling, renovating, and home improvements. She has written countless blogs and articles regarding ways to boost a home's curb appeal, resale value, and overall style and design.

Projects by SEO Skill
SEO Keyword Requirements

Rachel spent a year working for a local SEO company in which she wrote copy and optimized it with helpful keywords. She crafted each piece of copy to emphasize and make practical use of given keywords.

Title/Meta Descriptions

While working for a local SEO company, Rachel occasionally worked on custom website builds, where she would create the listed titles and meta descriptions for any given website. Rachel followed strict character count requirements while still creating succinct and engaging titles and descriptions. She also optimized her titles and meta descriptions with relevant keywords to further optimize her work for search engine requirements. Lastly, Rachel optimized each meta description she wrote with helpful, relevant, and descriptive calls to action.

Projects by Asset Type
Blog Post

As long as Rachel has written professionally, she's been researching and writing quality blog posts. Doing as many as 15 600-word blog posts a week, Rachel has had extensive experience in strategizing topics and creating blog posts that increase traffic, are interesting, informative, and thought-provoking.

Product Description

Much like Rachel's experience with blog post writing, her main other type of writing experience comes in the form of product descriptions. Companies in areas of dentistry, law, plumbing, and home decor have all benefitted from Rachel's writing prowess and ability to convince specific audiences that a product works well and is worth buying. Rachel uses specific and engaging language to tell about a product and the benefits that come from using or buying it.

Projects By Expertise

Rachel has written countless pages of copy while employed as a copywriter for the past two years. Product/service descriptions, home pages, contact pages, location pages, and even infographics all make up her wide portfolio of copywriting. Rachel has the experience and skills to create copy that tells, sells, and excels.

Projects by Company Size
Medium Business

Rachel wrote for several companies that had anywhere between 15-50 years of experience. Although many of these companies started out small, Rachel became proficient at conveying their "small beginnings to large results" personas. Her work for this business size consisted of mostly copy and editing/optimizing existing web pages.

Small Business

Rachel has valuable experience working in the small business sector with companies such as Marie's Piano Studio. This studio typically caters to between 50-70 students, and while this remains a large studio in the music world, the business itself is still fairly small. Rachel wrote content for the business website, optimizing it with concise writing and relevant keywords. She also proofread and edited, or sometimes crafted, company emails that reached the entire student population and their parents.

The president of Marie's Piano Studio also gave Rachel opportunities to write content for public interviews, including online podcasts and local news coverage. Rachel wrote anything and everything Marie needed, including letters of recommendation for past students.


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