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Madeline A

Writer #12409






Profile Summary
Star Rating
Completed Orders 59
Revisions/Order 0.17
Repeat Clients 45%
Last Login 9/26/2016
Location North Chelmsford, MA
Education Masters Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Madeline has been writing for various industries and channels for over 30 years. She draws on over 20 years' experience in the Finance industry, where she worked in Real Estate, Construction, and Retail Banking, and is currently VP/Director of Digital Marketing for an ad agency specializing in digital and traditional marketing for the bank/credit union industry. She is considered an industry expert in Youth Marketing, Big Data and Digital Marketing, having been called on to contribute on white papers regarding the same. She has written numerous assets including copywriting, white papers, blog posts and web content for the finance industry, as well as press releases, newsletter articles and informational emails for use in the real estate industry. She is active on twitter and live tweets from industry events on a regular basis. Her experience reaches beyond the Finance industry to include hospitality, gas stations and veterinary field, for which she wrote business plans and summaries. She enjoys researching each business, its specific locale, and competition in order to present the specific business in a positive light for prospective investors. She worked with area veterinary hospitals for two years, on newsletter and direct mail copy, linking the veterinary and finance fields, as part of a larger marketing plan.

Madeline has increased her level of expertise through writing for LinkedIn Pulse, Yahoo Contributor's Network, and guest posting on her own credit union's blog, as well as non-profit websites with which she has worked. She was also recently asked to assist with concept and development of a series of blog posts for KnowYourBank.com, for which she also wrote the full series of posts related to first time homebuyers. She has completed Google AdWords Search Certification program and Hubspot's Inbound Marketing Certification program. Madeline's style includes the use of a casual voice, and she has developed a process for building personas in order to connect her writing with the selected audience, giving personality to a business, in a way that rings true for the company's brand. Her writing style ranges as dictated by need, being educational, consultative, informational or even celebratory. She can build a scenario to paint a picture, or stick to the facts and get your call to action out there front and center. In her work with Yahoo!, she was successful in building reach and views, and wrote on a range of topics including regional, medical, instructional, and topical, based on assignments from Yahoo!
Specialties
Consultative selling, Web Copy, Blog posts, Ad copy, Sales Scripts, internal branding, putting a positive spin on a boring topic.
Interests
Digital marketing, financial literacy, SEO, writing, credit unions, travel, pet safety and travel, real estate, commercial lending, hospitality
Education
Rivier College (University) – Jun 1995
Marketing and Finance, Masters of Business Administration

While working full time in real estate for a community bank in the Boston area, Madeline began taking classes to complete her MBA. She focused on Finance since it directly related to her role as REO Manager, and added Marketing since this was an area of particular interest and would support her need to promote bank owned properties. Shortly after leaving the bank and starting to work for a large national insurance company in Boston, she completed her studies and graduated. She immediately began using the skills learned to manage a team of 50 cross functional full time employees, turning what was an under producing group of unrelated employees into an award-winning team recognized annually for production, morale, and customer service.


New England College – May 1980
Theater Arts/Performance and Technical (Major), English Literature (Minor), Bachelor of Arts

Madeline pursued a triple major at New England College, including both performance and technical design for a theater arts degree, and completing all but one course for a major in English Literature. She spent the first three years in New Hampshire and was thrilled to be chosen for the British premier cast of Two by Two, touring Great Britain with the show in her final semester, and studying at the British Campus in Arundel, Sussex, England. During her time at the school she also worked as a tour guide, and switchboard operator for the college.


Certificates
Inbound Certification Hubspot
Aug 2015
Madeline completed Hubspot's online certification program for Inbound Marketing. This program covered the essentials of inbound marketing, optimizing websites, blogging, development of landing pages, and amplifying content through social media. This program requires recertification annually to ensure that recipients stay up to date with changes in the industry.

CU-CME, Credit Union - Certified Marketing Executive Credit Union National Association (CUNA)
Mar 2014
Madeline completed CUNA's in-depth three year program on Marketing including strategic planning, competitive analysis, branding, marketing, social media, and many other topics that relate to marketing in the credit union world. This program requires recertification every three years, and certifies that Madeline stays up-to-date on topics, technology and trends in Marketing for the credit union industry.

Projects by Industry
Banking

Madeline has been Marketing Manager for a community chartered credit union for 8+ years. In that time she has developed two websites, writing approximately 75% of the copy for the sites as well as developing ad copy, social media posts, blog posts and press releases. She was elected to a national executive committee for CUNA and is seen as an expert in her field, specifically digital marketing and social media for financial institutions

Marketing

Madeline has been working in the marketing field for 8+ years in the role of Marketing Manager for a credit union, and has recently taken on the role of VP/Director of Digital Marketing for an advertising agency, focusing on SEO, digital advertising and content development. She oversees the agency's digital presence as well as advising numerous credit unions and banks around the country on marketing, advertising and the use of social media as a sales and brand tool. She has been writing on digital marketing and SEO for the past 3+ years. She understands the challenges of starting a digital program, creating a strategic plan, and the importance of measuring ROI, and specializes in providing multiple options and angles to build a program based on her own experience, and her involvement with other credit unions marketing teams around the country.

Management

Madeline writes about management from many angles based on her 20 plus years experience as a manager. She has won awards for her management, turning around unsuccessful teams, building up new teams, and increasing the skill set and confidence of existing teams. She is able to put these experiences into words such that others are inspired and look to her example as a guide as they grow.

Other

Madeline has extensive experience with trade shows, promotional gifts, and executive/employee gift giving. She writes on uses of promotional items both from an employer perspective as well as from a sales/promotional perspective. Her familiarity with this industry allows her to write about sales support, training, and closing the deal. She also understands the importance of employee motivation and has written on the fine art of gift giving in the work place.

Projects by SEO Skill
SEO Keyword Requirements

Madeline has used SEO/Keyword focus on websites for 6+ years, primarily in the credit union industry, but also as a writer for Yahoo Contributor's Network, where she was paid dependent on # of views. She completed Yahoo's Writer Certification program and stays on top of changes in algorithms, long tail keyword usage, using brand as keyword, and the three stages of search with appropriate fine tuning of keywords to meet each stage's need.

Projects by Asset Type
Blog Post

Madeline has written numerous blog posts for her own travel blog, highlighting local state and national parks from the perspective of ADA accessibility, child safety and pet friendliness, as well as being a writer for her current employer's blog which she oversees, and which won an award within the first 6 months of publication, being recognized as one of the Top 20 Credit Union Blogs by Repaid.org.

Web Page

Madeline has written copy for two complete credit union websites representing hundreds of pages completed in the past 8 years.

Projects By Expertise
Research Writer

Madeline has written over 50 articles for Yahoo! Contributor's Network as a generalist covering a range of topics from medical to seasonal, from educational to regional. She knows how to research a topic, establish a point of view, and write in a way that draws in the audience. Her articles gained consistent views, and demonstrated her wide range of interests and expertise. She is now writing for a credit union blog, tying together lifestyle with finance in a way that puts a face to her company's brand and provides a soft sell approach to promote the credit union's products and services while reinforcing the brand message.

Copywriter

Writing copy for an entire website and numerous ad campaigns that fall from that website copy has provided Madeline with a rich experience in copywriting. She understands keywords as an important part of web copy development, and the need to tie in calls to action (both hard and soft) as well as making copy flexible enough to adjust as keywords change. She is adept at summarizing ideas when shorter pages are needed and can easily expand on products and services to build out new pages, or freshen copy as needed to keep a website looking good and ranking well against its competitors.

Projects by Writing Style
Conversational

One of Madeline's tasks in her current position with a credit union, is writing for the company blog. She has overseen the development of multiple personas, representing the various target segments for the company. She also writes for the blog taking on the identity of these personas as appropriate for the topic at hand. This blog is primarily a lifestyle blog. The company's branded voice is "a trusted friend" and most entries in the blog are written from a casual, conversational style.

Promotional

Madeline works as a Marketing Manager for a local credit union. Her work includes development of web copy, ad copy and press releases related to all products and services offered. She has an ability to create a sense of urgency to act, understand the importance of pain points within a promotion, and crafts promotional pieces in a way that connects with a target audience. They do not feel sold to, but instead, understood, and are encouraged to look to the promoting company as the source of solutions and advice.

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