Madeline has been writing for various industries and channels for over 30 years. She draws on over 20 years' experience in the Finance industry, where she worked in Real Estate, Construction, and Retail Banking, and is currently VP/Director of Digital Marketing for an ad agency specializing in digital and traditional marketing for the bank/credit union industry. She is considered an industry expert in Youth Marketing, Big Data and Digital Marketing, having been called on to contribute on white papers regarding the same. She has written numerous assets including copywriting, white papers, blog posts and web content for the finance industry, as well as press releases, newsletter articles and informational emails for use in the real estate industry. She is active on twitter and live tweets from industry events on a regular basis. Her experience reaches beyond the Finance industry to include hospitality, gas stations and veterinary field, for which she wrote business plans and summaries. She enjoys researching each business, its specific locale, and competition in order to present the specific business in a positive light for prospective investors. She worked with area veterinary hospitals for two years, on newsletter and direct mail copy, linking the veterinary and finance fields, as part of a larger marketing plan.
Madeline has increased her level of expertise through writing for LinkedIn Pulse, Yahoo Contributor's Network, and guest posting on her own credit union's blog, as well as non-profit websites with which she has worked. She was also recently asked to assist with concept and development of a series of blog posts for KnowYourBank.com, for which she also wrote the full series of posts related to first time homebuyers. She has completed Google AdWords Search Certification program and Hubspot's Inbound Marketing Certification program. Madeline's style includes the use of a casual voice, and she has developed a process for building personas in order to connect her writing with the selected audience, giving personality to a business, in a way that rings true for the company's brand. Her writing style ranges as dictated by need, being educational, consultative, informational or even celebratory. She can build a scenario to paint a picture, or stick to the facts and get your call to action out there front and center. In her work with Yahoo!, she was successful in building reach and views, and wrote on a range of topics including regional, medical, instructional, and topical, based on assignments from Yahoo!
Consultative selling, Web Copy, Blog posts, Ad copy, Sales Scripts, internal branding, putting a positive spin on a boring topic.
Digital marketing, financial literacy, SEO, writing, credit unions, travel, pet safety and travel, real estate, commercial lending, hospitality
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